Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying-offices around the globe, and a mail-order catalog that was found in the homes of most Canadians.
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Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying-offices around the globe, and a mail-order catalog that was found in the homes of most Canadians.
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At the beginning of the 20th century, Eaton's conducted a large business in Western Canada through its catalogue.
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Eaton's acquired a city block on Portage Avenue at Donald Street, and the five-storey Eaton's store opened to much fanfare on July 15,1905.
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Many years, the Winnipeg Eaton's store was considered the most successful department store in the world, given how it dominated its local market.
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Success of Eaton's helped revolutionize department store retailing in North America.
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Until the 1950s, Eaton's promoted itself as the "largest retail organization in the British Empire".
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At a time when Canada's population was predominantly rural, often living in isolated settlements, the Eaton's catalogue provided a selection of goods that was otherwise unavailable to many Canadians, much like the Sears Roebuck catalog in the United States.
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Some Canadians even purchased their homes from the catalogue, with Eaton's delivering to them all the materials necessary to build a prefabricated house.
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At a news conference on January 14,1976, Eaton's announced that the 1976 spring-summer catalogue would be their last.
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Traditional department stores, including Eaton's, commanded an ever-shrinking share of the Canadian retail dollar, as big-box stores, such as Wal-Mart and Zellers, and specialty stores expanded their shares of retail sales.
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New Eaton's stores built since the 1960s were largely indistinguishable from other chain stores, further reducing Eaton's status as a destination store.
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Once known for its superior customer service, Eaton's began to cut back on sales staff and training in an effort to trim costs.
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In one particularly disastrous move, Eaton's moved to an "Everyday Value Pricing" strategy in 1991, which meant that all discounts and sales, including Eaton's famous Trans-Canada Sale, were eliminated.
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In 1997, seeing the success of The Bay in higher-end retailing, Eaton's lured their chief executive George Kosich over to try to duplicate the strategy.
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Eaton's had sued HBC for poaching several of its executives.
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Sears Canada closed some Eaton's stores, converted others to Sears stores, sold others to The Bay or Zellers, and kept a number of downtown stores with the intention of relaunching Eaton's in 2000 as a more high-end, modern brand, with a lowercase "e" in a circle as its logo and a splashy ad campaign built around the colour aubergine.
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New Eaton's was scheduled to open September 1,2000, but was pushed back three times, eventually opening November 25.
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Consequently, Eaton's had missed much of the lucrative holiday season and opened with merchandise already marked down.
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Eaton's transformed retailing in Canada, and its methods were eagerly adopted by retailers throughout the world.
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Not all former Eaton's stores are architectural landmarks: the stores constructed from the 1960s onwards were typically architecturally inferior to their predecessors.
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Eaton's was considering reviving the defunct catalogue with an online presence.
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