26 Facts About Eaton's

1.

Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying-offices around the globe, and a mail-order catalog that was found in the homes of most Canadians.

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2.

At the beginning of the 20th century, Eaton's conducted a large business in Western Canada through its catalogue.

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3.

Eaton's considered Winnipeg, Manitoba, as the most logical location for a new mail order warehouse to better serve its western customers.

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4.

Eaton's acquired a city block on Portage Avenue at Donald Street, and the five-storey Eaton's store opened to much fanfare on July 15,1905.

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5.

Many years, the Winnipeg Eaton's store was considered the most successful department store in the world, given how it dominated its local market.

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6.

Eaton's had two buying offices located in Europe: in London, in 7 Warwick Lane, opened in 1892; and Paris, at 103 rue Reaumur, opened six years later in 1898.

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7.

Success of Eaton's helped revolutionize department store retailing in North America.

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8.

Until the 1950s, Eaton's promoted itself as the "largest retail organization in the British Empire".

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9.

At a time when Canada's population was predominantly rural, often living in isolated settlements, the Eaton's catalogue provided a selection of goods that was otherwise unavailable to many Canadians, much like the Sears Roebuck catalog in the United States.

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10.

Some Canadians even purchased their homes from the catalogue, with Eaton's delivering to them all the materials necessary to build a prefabricated house.

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11.

At a news conference on January 14,1976, Eaton's announced that the 1976 spring-summer catalogue would be their last.

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12.

Traditional department stores, including Eaton's, commanded an ever-shrinking share of the Canadian retail dollar, as big-box stores, such as Wal-Mart and Zellers, and specialty stores expanded their shares of retail sales.

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13.

New Eaton's stores built since the 1960s were largely indistinguishable from other chain stores, further reducing Eaton's status as a destination store.

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14.

Once known for its superior customer service, Eaton's began to cut back on sales staff and training in an effort to trim costs.

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15.

In one particularly disastrous move, Eaton's moved to an "Everyday Value Pricing" strategy in 1991, which meant that all discounts and sales, including Eaton's famous Trans-Canada Sale, were eliminated.

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16.

In 1997, seeing the success of The Bay in higher-end retailing, Eaton's lured their chief executive George Kosich over to try to duplicate the strategy.

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17.

Eaton's had sued HBC for poaching several of its executives.

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18.

Sears Canada closed some Eaton's stores, converted others to Sears stores, sold others to The Bay or Zellers, and kept a number of downtown stores with the intention of relaunching Eaton's in 2000 as a more high-end, modern brand, with a lowercase "e" in a circle as its logo and a splashy ad campaign built around the colour aubergine.

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19.

New Eaton's was scheduled to open September 1,2000, but was pushed back three times, eventually opening November 25.

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20.

Consequently, Eaton's had missed much of the lucrative holiday season and opened with merchandise already marked down.

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21.

Eaton's was replaced by a former rival and Sears Roebuck executive from the US, Mark Cohen, who prioritized Sears over Eaton's and cut back aggressively on markdown strategies.

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22.

Eaton's transformed retailing in Canada, and its methods were eagerly adopted by retailers throughout the world.

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23.

Eaton's College Street in Toronto, opened in 1930, is a highly regarded Art Deco building, and is currently used as a retail, office and residential complex.

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24.

Former downtown Eaton's store in Montreal, designed by Ross and Macdonald, remains a landmark on Saint Catherine Street and is an extension of the Montreal Eaton's Centre excluding sections of the top floor, only the outer building's shell remains.

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25.

Not all former Eaton's stores are architectural landmarks: the stores constructed from the 1960s onwards were typically architecturally inferior to their predecessors.

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26.

Eaton's was considering reviving the defunct catalogue with an online presence.

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