13 Facts About Embracer Group

Embracer Group AB is a Swedish video game and media holding company based in Karlstad.

Embracer Group was established under the name Nordic Games Licensing in 2011 as part of Nordic Games Group and as the parent of publisher Nordic Games GmbH.

Embracer Group established the business as a mail order company using a 2,000-entry customer register he had acquired from another, defunct mail order company.

Embracer Group acquired Saber Interactive and its five internal studios in February 2020 for a total of, making Saber the fifth direct subsidiary of Embracer Group.

Embracer Group raised in April 2020, to be used for future expansion.

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Embracer Group announced seven acquisitions in August 2020: 4A Games and New World Interactive which will be under the Saber Interactive unit; Palindrome Interactive, Rare Earth Games and Vermila Studios which will be under Amplifier Game Invest; Pow Wow Entertainment which will be under THQ Nordic; and lastly DECA Games which became the sixth direct subsidiary under Embracer and will maintain autonomy under the deal.

THQ Nordic CEO Klemens Kreuzer stated that while large number of acquisitions were driven by the individual divisions under Embracer Group, the move represented part of the portfolio diversity of games that the company wanted to have, in contrast to larger publishers like Electronic Arts which have banked on only a few keystone titles.

Embracer Group announced three major acquisitions in February 2021: The Gearbox Entertainment Company including Gearbox Software for a price of for which it will become the seventh major holding label within Embracer, Easybrain for which will become the eighth major holding label, and Aspyr Media for which will be a subsidiary under the Saber Interactive label.

Embracer Group acquired several more companies in the beginning of August 2021, including 3D Realms, Ghost Ship Games, Slipgate Ironworks, DigixArt, Force Field, Easy Trigger, CrazyLabs, and Grimfrost, under a combined deal.

On 18 August 2021, Embracer Group announced the acquisition of three more companies including Demiurge Studios, Fractured Byte and SmartPhone Labs, all of which will be made subsidiaries of Saber Interactive.

That same month, Embracer acquired Perfect World Entertainment, including its publishing arm and Cryptic Studios, from the Perfect World holding group and Perfect World Europe, for.

In May 2022, Square Enix and Embracer Group entered into an agreement for Embracer to purchase several assets of Square Enix Europe for.

The newly acquired studios will be operating under the Embracer Freemode operating group that was created for this purpose.