Estrella TV is an American Spanish-language broadcast television network owned by the Estrella Media subsidiary of HPS Investment Partners, LLC The network primarily features programs, the vast majority of which are produced by the network itself, aimed at Hispanic and Latino American audiences – featuring a mix of entertainment series, reality television series, drama series, news, sports, and imported Mexican-produced feature films.
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Estrella TV's beginnings trace back to 1998, when Liberman Broadcasting – owner of Spanish language radio stations in several media markets with large Spanish language populations, including four radio stations in the third-largest US market – made its entry into television broadcasting when its founders, Mexican-born media executive Jose Liberman and his son Lenard, purchased KRCA in Los Angeles, California, a television station affiliated with the Shop at Home Network at the time.
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Liberman had set July 1 as the date for Estrella TV's projected national launch by March 2009, however the company ultimately delayed the rollout by 3½ months; the national Estrella TV network formally commenced programming on September 14,2009.
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In 2018, Estrella TV was the only American television network to experience total day ratings growth in cable viewership among viewers over age 12 between the same period in 2016.
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That year saw Estrella TV begin producing new drama and comedy series such as LOL and Tarde lo Conoci.
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On September 14,2009, the day the network Estrella TV launched, unveils “Estellas Hoy” an entertainment show that offers viewers an exclusive and unprecedented look into the world of top Latino celebrities.
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In 2017, Estrella TV launched its first sitcom, Las Vega's, focusing on the lives of four women who uncover secrets of how their husband and father died.
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On October 30,2018, Estrella TV signed a multi-year agreement with Fremantle North America to broadcast 100 Latinos Dijeron, an American Spanish-language adaptation of Family Feud that previously aired on the now-defunct MundoMax from 2013 to 2016, in early 2019.
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On February 3,2020, Estrella TV revamped its prime time lineup, adding the talk show Nos Cayo la Noche, hosted by popular Mexican YouTuber Alex Montiel, and added a half-hour version of the Fenomeno Studios web series Pepe's Office.
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In 2013, Estrella TV hired another veteran of Univision's news division, Myrka Dellanos, to serve as main anchor of its early evening newscast Noticiero Estrella TV, and host a series of interview specials for the network, En Exclusiva con Myrka Dellanos.
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On January 9,2017, Estrella TV launched two weekday morning news programs: Primera Edicion, which focuses on news affecting the Latino community, and Buenos Dias Familia, a two-hour-long program focusing primarily on current events, celebrity interviews, human interest stories and entertainment news.
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On July 9,2021, Estrella TV decided to cancel the Morning news show “En La Manana” and was replaced with a small entertainment news show titled “En vivo” and a repeat of the weeknight newscast “Cierre de Edicion”, it is unknown whether or not the network plans to launch another morning show.
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Locally among the network's station body, Estrella TV has fewer stations that have an independent news operation than those of Univision and Telemundo; these in-house news departments are primarily limited to Estrella TV's owned-and-operated stations, including at Los Angeles flagship station KRCA, which had a news operation at the network's launch.
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Estrella TV operates a sports division Estrella Deportes which originates from the networks Burbank headquarters.
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The division, which is responsible for creating sports content on Estrella TV, produces association football matches from Major League Soccer including Los Angeles Football Club and FC Dallas for the Los Angeles and Dallas markets.
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The network has a Friday night combat sports lineup that includes “Boxeo Estrella TV” showcasing some of the best boxing from Mexico and Latin America.
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On January 29,2013, Estrella TV acquired its first broadcast television rights to a televised sporting event, when Liberman Broadcasting announced that it had signed an agreement with Alianza FC to obtain the exclusive US Spanish broadcast rights to telecast Salvadoran Primera Division soccer matches involving the El Salvador-based football club.
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Under the deal, Estrella TV obtained the rights to broadcast two live evening fight cards two weeks per month under the banner "Boxeo Estelar", as well as rights to the Friday night boxing showcase series LA Fight Club – the latter of which aired on the network as its first fight telecast on September 4,2015.
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On November 18,2017, Estrella TV became the American Spanish language television broadcaster of Miss World, becoming the only US television network to carry the beauty pageant.
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Estrella TV is natively transmitted in the 16:9 aspect ratio, launching high definition operations in mid-2016 in the 720p format, though for the most part this is limited to a few over-the-air stations and cable and satellite providers; most stations carry Estrella TV on a digital subchannel solely in 480i standard definition and scale the signal down for that format.
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In February 2015, during negotiations to renew its carriage agreement for Estrella TV's owned-and-operated stations in Denver, Houston and Salt Lake City, Liberman Broadcasting entered into a carriage dispute with Comcast over carriage fees and expanded distribution to all markets served by the provider's Xfinity service in 13 other markets.
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