10 Facts About Exo

1. In 2016, AsiaOne said "Exo are turning into an omnipresent, unstoppable global force", citing their popularity in the United States, their critical acclaim, and the size of their global fandom.

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2. In July 2018, Exo were appointed as Korean Tourism Ambassadors for 2018 by the Korean Tourism Organization, and appeared in a series of promotional advertisements designed to "promote Korea to the world".

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3. In March 2018, Exo were announced to be the new brand ambassadors for Major League Baseball in Asia.

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4. In late 2015, Exo officially endorsed Star Wars: The Force Awakens with the release of a collaboration film that featured "the nine Exo members in a Star Wars-inspired world where clubs are 'Jedi Only' and they carry lightsabers", according to Billboard.

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5. In early February 2013, Exo began promoting the South Korean clothing brand Kolon Sport, for which they filmed a commercial for a new pair of sneakers named for their collaboration: MOVE-XO.

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6. In 2016, AsiaOne said "Exo are turning into an omnipresent, unstoppable global force", citing their popularity in the United States, their critical acclaim, and the size of their global fandom.

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7. Since then, Exo has released multiple songs with lyrics by the band's members, including "Heaven" and "She's Dreaming" from their third album, the special promotional single "Lightsaber", and most notably, the hit single "Ko Ko Bop" and several other songs from their 2017 album The War.

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8. In early February, it was announced that Exo would perform at the closing ceremony of the 2018 Winter Olympics in Pyeongchang on February 25, serving as representatives of K-pop along with CL.

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9. Since 2012, Exo has maintained a partnership with Samsung, the largest public company in South Korea, where the group has endorsed the company's electronic products.

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10. In recent years, Exo has collaborated with choreographer Kim Tae Woo.

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