12 Facts About Facebook Watch

Facebook Watch is a video on demand service operated by American company Meta Platforms.

Facebook Watch announced the service in August 2017 and was availability to all US users that month.

Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement.

Facebook Watch reported a total budget of $1 billion for content through 2018.

In May and June 2018, Facebook Watch launched around six news programs from partners including BuzzFeed, Vox, CNN, and Fox News.

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On July 25,2018, Facebook Watch gave their first presentation ever at the annual Television Critics Association's annual summer press tour.

Short-form videos, Facebook Watch originally had a budget of roughly $10,000-$40,000 per episode, though renewal contracts have placed the budget in the $50,000-$70,000 range.

In December 2017, Ad Age reported that Facebook Watch was lifting a long-time ban on "pre-roll" ads, an advertising format that shows promotional content before users start the actual video.

Facebook Watch had resisted using pre-roll ads because the format has a "reputation for annoying viewers" who want to get to the desired content, though the report stated that the company would nevertheless try the format.

Steve Ellis, CEO of WhoSay, a social influencer marketing company, told Ad Age that "YouTube already established that people will sit through and tolerate pre-roll" and that "It's proven that they haven't sent consumers fleeing, so it makes sense that Facebook Watch would pursue a similar strategy as it builds out its original content experience".

Two weeks after Ad Ages report, Facebook Watch updated its blog to note that the pre-roll advertising format would begin testing in 2018, and that there were going to be changes to mid-roll ads; specifically, they cannot appear until a minute into a video, and are only available for videos that run for at least three minutes, as opposed to the original rule of appearing after 20 seconds on videos potentially as short as 90 seconds.

Morgan Stanley analyst Brian Nowak estimates that "Facebook Watch" can bring in $565 million in revenue to Facebook by the end of 2018.