35 Facts About BuzzFeed

BuzzFeed, Inc is an American Internet media, news and entertainment company with a focus on digital media.

In late 2011, BuzzFeed hired Ben Smith of Politico as editor-in-chief, to expand the site into long-form journalism and reportage.

BuzzFeed generates revenue by native advertising, a strategy that helps with increasing the likelihood of viewers read through the content of advertisement.

BuzzFeed News has since moved to its own domain rather than existing as a section of the main BuzzFeed website.

In 2020, BuzzFeed signed a deal with Universal Television to produce content based on its stories.

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The cuts came after BuzzFeed investors encouraged Peretti to shut down all of BuzzFeed News, but he refused, CNBC reported.

In 2011 BuzzFeed ran more than 100 social media campaigns, resulting in triple revenue from 2010.

Later, in October 2012, BuzzFeed ran sponsored content for the Obama administration leading to an increase in ad revenue.

BuzzFeed generates its advertising revenue through native advertising that matches its editorial content, and does not rely on banner ads.

BuzzFeed uses its familiarity with social media to target conventional advertising through other channels, such as Facebook.

In October 2014, BuzzFeed announced its next acquisition, Torando Labs, which would become BuzzFeed's first data-engineering team.

On November 19,2020, BuzzFeed announced that they would acquire HuffPost in a stock deal that made Verizon Media minority shareholder in BuzzFeed.

In June 2021, BuzzFeed announced its plans to go public via a special-purpose acquisition company and planned to acquire Complex Networks.

BuzzFeed produces daily content, in which the work of staff reporters, contributors, syndicated cartoon artists, and its community are featured.

In that year, BuzzFeed deleted over 4000 early posts, "apparently because, as time passed, they looked stupider and stupider", as observed by The New Yorker.

BuzzFeed consistently ranked at the top of NewsWhip's "Facebook Publisher Rankings" from December 2013 to April 2014, until The Huffington Post entered the position.

Since hiring Ze Frank in 2012, BuzzFeed Video has produced several video series, including "The Try Guys".

BuzzFeed later announced that YouTube signed on for two feature-length series to be created by BuzzFeed Motion Pictures, entitled Broke and Squad Wars.

BuzzFeed started an in-house podcasting team in 2015, through which the podcasts Another Round and Internet Explorer were developed and launched.

In September 2018, BuzzFeed shut down its podcast department and laid off the staff due to a lack of desired ad revenue.

On July 17,2012, humor website McSweeney's Internet Tendency published a satirical piece entitled "Suggested BuzzFeed Articles", prompting BuzzFeed to create many of the suggestions.

The post subsequently received more than 350,000 page views, prompted BuzzFeed to ask for user submissions, and received media attention.

In January 2017, BuzzFeed's user-generated community content accumulated 100 million views.

BuzzFeed receives the majority of its traffic by creating content that is shared on social media websites.

In June 2018, the four left BuzzFeed and created their own independent channel, titled "The Try Guys".

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BuzzFeed has been accused of plagiarizing original content from competitors throughout the online and offline press.

BuzzFeed has been the subject of multiple copyright infringement lawsuits, for both using content it had no rights to and encouraging its proliferation without attributing its sources: one for an individual photographer's photograph, and another for nine celebrity photographs from a single photography company.

In October 2014, a Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of people, regardless of political affiliation.

In January 2017, BuzzFeed again faced heavy criticism from several mainstream media outlets, along with then-President elect Donald Trump, for publishing 35 pages of unverified memos in full, known as the Steele dossier.

On January 18,2019, Robert Mueller's office disputed a BuzzFeed report stating that Trump instructed Michael Cohen to lie to Congress.

In 2016, the Advertising Standards Authority of the United Kingdom ruled that BuzzFeed broke the UK advertising rules for failing to make it clear that an article on "14 Laundry Fails We've All Experienced" that promoted Dylon was an online advertorial paid for by the brand.

In July 2019 BuzzFeed announced that it would voluntarily recognize an employee union.

In January 2017, BuzzFeed released what became known as the "Steele dossier", an uncorroborated private intelligence report that alleges several salacious accusations of Trump.

In 2018, staff of BuzzFeed news was a finalist for a Pulitzer Prize in their international reporting category for their article that "proved that operatives with apparent ties to Vladimir Putin have engaged in a targeted killing campaign against his perceived enemies on British and American soil".

BuzzFeed later won a Pulitzer Prize in 2021 in the international reporting category for an investigative series about the Xinjiang internment camps.