Complex Networks is an American media and entertainment company for youth culture, based in New York City.
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26 Facts About Complex Networks
2.
Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels.
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3.
Complex Networks has been named by Business Insider as one of the Most Valuable Startups in New York, and Most Valuable Private Companies in the World.
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4.
Complex Networks was established in 2002 by the founder of the Ecko Unltd.
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5.
The name Complex Networks evolved from a slogan developed to promote the Ecko Unltd.
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6.
In 2005, Complex Networks was joined by senior publishing executive turned future CEO, Rich Antoniello and the former senior editor of Vibe magazine, Noah Callahan-Bever, who became editor-in-chief and chief content officer a year later.
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7.
In September 2007, Complex Networks launched Complex Networks Media in order to fully capitalize on the trend toward digital content.
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8.
In 2013, Complex Networks launched the dance music site Do Androids Dance and Green Label, a branded content site presented by Mountain Dew.
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9.
That year, Complex Networks acquired the sneakerhead culture magazine and website Sole Collector.
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10.
In 2013, Complex Networks partnered with Mountain Dew to launch "Green Label" an entertainment and culture website.
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11.
In 2014, Complex Networks launched an NBA-themed website called "Triangle Offense" in a partnership with Bacardi rum.
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12.
The venture emphasized a goal of building "a portfolio of the emerging digital brands of the future for the millennial and Gen-Z audience", and proposed that Complex Networks would develop content for Verizon-owned AOL and go90.
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13.
Complex Networks became known early on for its double-sided covers and split format.
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14.
Complex Networks covers often combined celebrities from across music, film and sports.
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15.
Some of Complex Networks early covers included Nas, Tony Hawk and Xzibit, Ludacris and Dale Earnhardt Jr.
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16.
In 2007, Complex Networks gave Kim Kardashian her first-ever magazine shoot and cover.
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17.
In September 2019, the American rapper Kid Cudi and the Japanese designer Nigo were interviewed by Complex Networks and appeared jointly on a digital cover and told the stories of their careers and rise in the entertainment and streetwear industries.
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18.
Complex Networks TV launched in 2012 as an online broadcaster of original content.
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19.
Complex Networks has produced more than two dozen original shows, which include Hot Ones and Desus vs Mero.
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20.
Complex Networks launched three original podcasts at the end of 2019 in collaboration with a Swedish podcast firm Acast.
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21.
In Spring 2016, Complex Networks announced a new project, "ComplexCon", an annual festival in the form of thematics exhibitions, music concerts, discussion panels, streetwear culture and content related to pop culture and mass audience entertainment.
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22.
In lieu of ComplexCon during the COVID-19 pandemic, Complex Networks launched a five-day virtual festival named "ComplexLand" in December 2020.
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23.
Complex Networks Shop has partnered with the Google News Initiative to measure audience engagement and consumer behavior.
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24.
In 2013, Digiday stated Complex Networks was one of the publishers that "acts like an agency" based on their branded content and brand partnerships.
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25.
In 2013 alone, Complex Networks created an average of 47 pieces of content a month on behalf of major brands, including McDonald's, Gillette, Levi's, Toyota, Adidas and others.
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26.
Complex Networks swapped the enhanced image on their site, but not before the unenhanced version had gone viral.
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