12 Facts About Levi's

1.

Between the 1950s and 1980s, Levi's jeans became popular among a wide range of youth subcultures, including greasers, mods, rockers, and hippies.

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2.

Levi's has successfully sued Guess, Polo Ralph Lauren, Esprit Holdings, Zegna, Zumiez, and Lucky Brand Jeans, among other companies.

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3.

Levi's is the most sustainable brand of jean's in the world when it comes to water usage.

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4.

In March 2019, Levi's debuted on the New York Stock Exchange under the ticker "LEVI".

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5.

In September 2019, Levi's won final judgment on a trademark infringement in Guangzhou, China.

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6.

Levi's won damages and costs in addition to a ban on future infringements.

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7.

In 2019, Levi's became one of only two major clothing companies with commitments in line with the Paris Agreement's goal of limiting global average temperature increase to 1.

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8.

Levi's has been worn by people of all background from miners to actors including Nobel Prize recipients.

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9.

Levi's uses several dozen techniques to exclude competitors from its field, both in its garments and in its advertising and storefront presence.

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10.

For example, Levi's has used its "arcuate design" on the back pockets of its jeans since 1873.

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11.

Levi's had trademarked this design in more than 100 jurisdictions as of 2019.

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12.

Levi's produces much more than just jeans, including full lines of shirts, jackets, sweaters, underwear, socks, eyeglasses, accessories, shoes, dresses, skirts, and leather products.

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