Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo.
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25 Facts About Mountain Dew
2.
Between the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets.
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3.
Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988.
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4.
In October 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U S market, as a result of PepsiCo announcing that it would rebrand its core carbonated soft-drink products by early 2009.
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5.
Mountain Dew Amp is an energy drink distributed by PepsiCo under the Mountain Dew brand, originally launched in 2001.
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6.
The Mountain Dew branding was removed from cans during this change, though it has since been reintroduced.
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7.
In spring 2014, Mountain Dew began distributing its Baja Blast flavor in standard 12-ounce cans, 20-ounce bottles and 24-ounce cans for sale at supermarkets and retail businesses in the U S The new retail product bore the Taco Bell logo.
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8.
Mountain Dew noted that people are more likely to buy drinks when they are available exclusively at the chain.
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9.
In July 2011, Mountain Dew Typhoon was re-released briefly in 2-liter form; in June 2022, it was re-released on the Mountain Dew online store.
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10.
In 2007, after using the term "Game Fuel" to market their sodas to the video-gaming subculture, Mountain Dew introduced a new flavor variant with the Game Fuel name.
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11.
On 24 August 2011, Mountain Dew announced another return of the Game Fuel promotion on their Facebook page.
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12.
In 2008, a Mountain Dew-sponsored music label was launched under the name Green Label Sound.
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13.
Mountain Dew sponsors its own namesake festival, "The Dew Tour", which is an action sports tour made up of events held in five U S cities over several months.
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14.
The first Mountain Dew Tour was held in the summer of 2005 with events in skateboarding, BMX and Freestyle Motocross.
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15.
In 2008 it expanded to add a "Winter Mountain Dew Tour", comprising snowboarding and snow skiing competitions.
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16.
The brand was often the subject of media attention for its popularity among video game enthusiasts, as several flavors of Mountain Dew have been produced in partnership with video games.
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18.
In 2009, Mountain Dew sponsored two prominent gaming events: the Independent Games Festival and the Game Developers Conference.
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19.
In October 2010, Mountain Dew started the "FanDEWmonium" promotion, a competition in which new flavors would compete to become permanent similar to the two DEWmocracy campaigns, but with eight diet flavors instead of three regular ones.
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21.
Mountain Dew promoted Pitch Black's return heavily with giveaways and contests.
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22.
Two weeks before the release, Mountain Dew Labs announced the return of 2010's Typhoon in 2-liter bottles exclusively at Walmart Supercenters.
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23.
Mountain Dew later stated via tweet that there would not be any more flavors returning 'by Popular DEWmand' for now, as it was only intended to be a summer program.
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24.
Mountain Dew Spark is a raspberry lemonade flavored beverage and a part of the Mountain Dew line up of offerings.
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25.
Term "Mountain Dew Mouth" was coined to reflect the popularity of the drink amongst some, particularly in the Appalachian region, who are afflicted by a form of tooth decay and drink a lot of soft drinks.
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