10 Facts About Fido Dido

1. Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose.

2. These T-shirts became very popular in New York, and featured the character's official mantra: "Fido Dido is for Fido Dido.

3. Fido Dido was licensed to PepsiCo in 1988 but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery and 7-Up ads and boxer shorts.

4. Since PepsiCo does not have the rights to 7-Up in the United States, Fido Dido was instead used to promote Slice.

5. Fido Dido reappeared in the 2000s on cans and advertising for 7-Up worldwide.

6. Fido Dido is used on PepsiCo's Turkish soft drink Fruko.

7. Large mural of Fido Dido was painted on the side of a building in the city of Guayaquil, Ecuador in the early 1990s and was nearly erased by the passing of time, creating a sense of nostalgia in the population.

8. In 1992, Fido Dido appeared in his own magazine in the United Kingdom.

9. In 1993, a video game called Fido Dido was made by Kaneko and Bits Studios for the Super NES and Sega Genesis.

10. Fido Dido appears in the animated short Logorama, as a bystander.