Fitzrovia is a district of central London, England, near the West End.
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Fitzrovia has never been an administrative unit, so has never had formal boundaries applied, but the somewhat grid-like pattern of local streets has lent itself to informal quadrangular definitions, with Euston Road to the north, Oxford Street to the south and Great Portland Street to the west.
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Fitzrovia is named after either Fitzroy Square or the Fitzroy Tavern, a public house situated on the corner of Charlotte Street and Windmill Street .
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Name Fitzrovia came into use in the late 1930s among an artistic, bohemian circle that were among the pub's customers.
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Core area of Fitzrovia has its roots in the ancient manor of Tottenham Court – first recorded as Þottanheale, from a charter from around AD 1000 .
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Much of Fitzrovia was developed by minor landowners, and this led to a predominance of small and irregular streets – in comparison with neighbouring districts like Marylebone and Bloomsbury, which were dominated by one or two landowners, and were thus developed more schematically, with stronger grid patterns and a greater number of squares.
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Site of the Middlesex Hospital, a large part of Fitzrovia, had been acquired by the property developer Candy and Candy which demolished the hospital to make way for a housing and retail development called Fitzroy Place.
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Fitzrovia was a notable artistic and bohemian centre from roughly from the mid-1920s to the present day.
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Fitzrovia is the location of Pollock's Toy Museum, home to erstwhile Toy Theatre, at 1 Scala Street.
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Fitzrovia Chapel, in Pearson Square, is a Grade II* listed building which hosts exhibitions throughout the year.
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Books about Fitzrovia include: London's Old Latin Quarter, by E Beresford Chancellor, published by Jonathan Cape, 1930; Fitzrovia, by Nick Bailey, published by Historical Publications, 1981,.
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In October 2014, The Fitzrovia Partnership teamed up with local resident Griff Rhys Jones to create the Dylan Thomas in Fitzrovia festival, a week of poetry, art and comedy across the area, celebrating the life and times of Dylan Thomas in the area.
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Name Fitzrovia was revived when the first Fitzrovia Festival was held in 1973.
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The adoption of the name by the campaign groups, covering self-defined areas, meant the name Fitzrovia became applied to a fairly well defined area, one larger than that to which it was once loosely applied.
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An advice and information service and community projects, including the annual Fitzrovia Festival, are delivered from the Neighbourhood Centre.
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