Ford Taurus is an automobile that was manufactured by the Ford Motor Company in the United States from the 1986 to 2019 model years.
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Ford Taurus is an automobile that was manufactured by the Ford Motor Company in the United States from the 1986 to 2019 model years.
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The Ford Taurus served as the basis for the first-ever front-wheel drive Lincoln Continental .
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The Ford Taurus had an influential design that brought many new features and innovations to the marketplace.
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From 1985 to 2007, the Ford Taurus was a mid-size car, offering front-wheel drive.
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The Ford Taurus was produced as a four-door sedan through its entire production, with a five-door station wagon offered from 1986 to 2005.
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All generations of the Ford Taurus were assembled by Chicago Assembly on Chicago's South Side.
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Between 1992 and 1996, the Ford Taurus was the best-selling car nameplate in the United States, overtaken by the current title holder in 1997, the Toyota Camry.
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Ford Taurus adopted a quality culture employing statistical process control across all aspects of automobile design and manufacture.
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The Ford Taurus was the first Ford model resulting from this statistical approach to manufacture.
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At the time of the Taurus's debut, Ford had been producing mainly rear-wheel drive cars, and Chrysler and General Motors were offering more front-wheel drive vehicles up to midrange including the Chrysler K platform and A-body Chevrolet Celebrity.
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The aerodynamic design of the Taurus made the car more fuel efficient, allowing Ford to meet more stringent corporate average fuel economy standard applied by the United States government.
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Interior of the Ford Taurus was customizable to fit buyers' needs, with a large number of options and three different configurations.
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On models with an automatic transmission, the Ford Taurus's interior was available in three different seating configurations.
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Ford Taurus was well received by both the public and the press.
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Ford Taurus received its first redesign in late 1991 for the 1992 model year.
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In terms of size, the 1992 Ford Taurus gained several inches in length and over 200 pounds in curb weight.
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The Ford Taurus SHO made its return, with an automatic transmission option joining the manual transmission.
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Alongside the Mercury Sable, the Ford Taurus shared its underpinnings with the redesigned Lincoln Continental and all-new Ford Windstar.
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Reaction to the third-generation Ford Taurus was mixed; Ford found that customers disliked the oval-shaped exterior.
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Third-generation Ford Taurus had a presence in NASCAR, replacing the Thunderbird for the 1998 season.
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The Ford Taurus became the first four-door sedan to be approved for competition.
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In total, the Ford Taurus has won three Winston Cup championships and two Busch Series championships.
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The last Ford Taurus rolled off the assembly line around 7:00am, destined for delivery to S Truett Cathy, owner of Chick-fil-A.
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The Taurus was replaced in Ford's lineup by the Five Hundred and Fusion sedans, while the Taurus wagon was replaced by the Freestyle crossover SUV.
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Discontinuation of the Taurus sparked debate given its once-strong position in the market and Ford's well-publicized financial problems at the time.
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The Truth About Cars similarly lamented how Ford neglected the Taurus to the point where it became a "rental car".
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Partially blaming the Five Hundred's struggles on its name, Mulally decided that the revised vehicle should be marketed as the Taurus, the name he believed the Five Hundred sedan should have used from the beginning as he believed Ford was better off continuing to use its older nameplates that maintained decent brand equity rather than trying to build up new ones.
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Mulally believed that the Ford Taurus had an immediately strong brand equity, and that it would take years for consumers to have a similar recognition of the Five Hundred.
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