13 Facts About Fresca

Fresca applied for a trademark for "Fresca" in 1962 as a "Non-alcoholic Maltless Soft Drinks and the Syrups for Preparing Soft Drinks".

Fresca was the second artificially sweetened, low-calorie product launched by The Coca-Cola Company.

Fresca is a rarity in Coca-Cola's beverage portfolio as PepsiCo does not offer an equivalent product.

Fresca was introduced across the United States and in international markets in 1966.

Since its introduction, Fresca has been marketed in the United States as a sugar-free, citrus flavored diet soft drink.

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Fresca was originally sold in 10 ounce bottles designed by the industrial design firm Hodgman-Bourke of New York, New York.

The reverse of the sleeve featured a headline "Have a Singing, Swing Blizzard of a Party With Fresca" and included recipes of food and mixed drinks that used Fresca as an ingredient.

Fresca's photograph appeared in full-page Fresca New York newspaper ads the next day with the headline "New York - We're Sorry".

Fresca was originally marketed in the United States as a sugar-free, citrus flavored diet soft drink.

Fresca has undergone several major ingredient and formula changes since its introduction.

Fresca was originally sweetened with cyclamates which were banned by the FDA in 1969.

In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos.

Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan "Nothing tastes like Fresca".