Gizmondo is a handheld gaming console developed by Tiger Telematics.
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Gizmondo extravagantly spent millions on promotions such as a celebrity party at London's Park Lane Hotel, and taking part at the 24 Hours of Le Mans, despite never making a profit.
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Gizmondo was further overshadowed when Swedish press revealed criminal pasts of several executives, causing their resignations including Tiger Telematics CEO Carl Freer.
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British Formula One driver Jenson Button appeared on magazine adverts for the Gizmondo, and had his own licensed video game for the device, Chicane, though it never released due to a dispute with Tiger Telematics and the developer of the game.
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Gizmondo's problems were compounded by the involvement of Eriksson in Swedish organized crime, and later for crashing a Ferrari Enzo in Malibu, California, which was apparently owned by the Royal Bank of Scotland.
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Gizmondo pleaded guilty to numerous criminal charges which led him to 2 years in jail.
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Gizmondo was released in the United Kingdom on 19 March 2005, priced at £229.
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Gizmondo was launched in Sweden in the late Summer of 2005, with both "Smart Adds" and normal units available.
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Gizmondo launched in the United Kingdom with only one game, Trailblazer.
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Fan site Gizmondo Central reviewed all games, and Trailblazer and SSX 3 had the best score.
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