21 Facts About Heineken NV

Heineken NV company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken NV bought a brewery known as De Hooiberg in Amsterdam.

Founder's son, Henry Pierre Heineken NV, managed the company from 1917 to 1940, and continued involvement with the company until 1951.

From that day on, Heineken NV has remained one of the most successful imported beer brands in the United States.

Henry Pierre's son, Alfred Henry "Freddy" Heineken NV, started working at the company in 1940, and in 1971 was appointed Chairman of the Executive Board.

Heineken NV was a powerful force behind Heineken's continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002.

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In 1968 Heineken NV merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude.

Heineken NV will sell its products there through FEMSA, which is the largest bottler and brewery in all of Latin America, and maker of such brands as Dos Equis XX, Bohemia and Sol.

In September 2014, it was announced that Heineken NV would sell its Mexican packaging business Empaque to Crown for around $1.

Also during that month, Heineken NV revealed it was in talks to sell its Czech operations to Molson Coors.

In January 2017, Heineken NV announced it was in negotiations to buy the Kirin Company's 12 breweries in Brazil.

In June 2018, Heineken NV named Maggie Timoney as the CEO of Heineken NV USA, making her the first woman to become the CEO of a major United States beer supplier.

Heineken NV has 17 operating companies in Africa and the Middle East.

Heineken NV International owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced.

Heineken NV has added a cider blend named Jillz to their list of brands.

In 2010, Heineken NV bought Mexican brewery FEMSA Cerveza, including brands Tecate, Sol, Dos Equis, Indio and Kloster.

Shares of Heineken NV International are traded on the NYSE Euronext Amsterdam and OTCQX under the symbols: HEIA and HEINY respectively.

In March 2017 in Amsterdam, Heineken NV opened a pop-up bakery for five days to promote the yeast used in its brewing.

The Heineken NV Cup was an annual rugby union knock-out competition involving leading club, regional and provincial teams from the Six Nations: England, France, Scotland, Wales, Ireland, and Italy.

In 2016, Heineken NV became the Official Beer of the Formula One World Championship after the Canadian Grand Prix.

Heineken NV added, Heineken, Grolsch, Bavaria and InBev tried to cover their tracks by using code names and abbreviations for secret meetings to carve up the market for beer sold to supermarkets, hotels, restaurants and cafes.

In Ireland, Heineken NV briefly marketed "Blasket Blonde" in County Kerry from March 2015 to September 2016, and Beanntrai Bru in parts of County Cork in August 2016, as locally-made craft beers, from invented breweries.