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16 Facts About Johnnie Walker

1.

Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire.

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2.

Johnnie Walker began using his name on labels years later, selling a blended malt as Walker's Kilmarnock Whisky.

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3.

Alexander Johnnie Walker had introduced the brand's signature square bottle in 1860.

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4.

The other identifying characteristic of the Johnnie Walker bottle was – and still is – the label, which, since that year, is applied at an angle of 24 degrees upwards left to right and allows text to be made larger and more visible.

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5.

Thanks to Alec's business acumen, sales of Johnnie Walker's Kilmarnock reached 100,000 gallons per year by 1862.

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6.

In 1923, Johnnie Walker bought Mortlach distillery, in furtherance of their strategy.

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7.

Johnnie Walker White was dropped during World War I In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth.

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8.

In July 2020, Johnnie Walker announced plans to release a new environmentally-friendly paper bottle set to debut in early 2021.

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9.

In October 2021, Johnnie Walker announced a new label, Jane Walker, created by the distillery's first female master blender.

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10.

Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne's Striding Man, using the slogan, "Johnnie Walker: Born 1820, still going strong".

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11.

In October 2018, Diageo teamed with HBO to produce "White Walker by Johnnie Walker" whisky, inspired by the army of the undead in the TV series Game of Thrones as part of the marketing for the series' final season.

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12.

Johnnie Walker spirits have received strong scores at international spirits ratings competitions and from liquor review bodies.

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13.

Johnnie Walker spirits have several times taken part in the Monde Selection's World Quality Selections and have received a Gold and Grand Gold Quality Award.

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14.

Johnnie Walker was the official whisky of Formula One, and was a sponsor for McLaren and Racing Point.

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15.

Johnnie Walker is the title namesake for the F1 Grand Prix race in Spa, Belgium.

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16.

Johnnie Walker Blue Label was a favourite of US president Richard Nixon's; Nixon used to enjoy it with ginger ale and a wedge of lime.

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