16 Facts About Johnnie Walker


Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire.

FactSnippet No. 1,932,710

Johnnie Walker began using his name on labels years later, selling a blended malt as Walker's Kilmarnock Whisky.

FactSnippet No. 1,932,711

Alexander Johnnie Walker had introduced the brand's signature square bottle in 1860.

FactSnippet No. 1,932,712

The other identifying characteristic of the Johnnie Walker bottle was – and still is – the label, which, since that year, is applied at an angle of 24 degrees upwards left to right and allows text to be made larger and more visible.

FactSnippet No. 1,932,713

Thanks to Alec's business acumen, sales of Johnnie Walker's Kilmarnock reached 100,000 gallons per year by 1862.

FactSnippet No. 1,932,714

In 1923, Johnnie Walker bought Mortlach distillery, in furtherance of their strategy.

FactSnippet No. 1,932,715

Johnnie Walker White was dropped during World War I In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth.

FactSnippet No. 1,932,716

In July 2020, Johnnie Walker announced plans to release a new environmentally-friendly paper bottle set to debut in early 2021.

FactSnippet No. 1,932,717

In October 2021, Johnnie Walker announced a new label, Jane Walker, created by the distillery's first female master blender.

FactSnippet No. 1,932,718

Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne's Striding Man, using the slogan, "Johnnie Walker: Born 1820, still going strong".

FactSnippet No. 1,932,719

In October 2018, Diageo teamed with HBO to produce "White Walker by Johnnie Walker" whisky, inspired by the army of the undead in the TV series Game of Thrones as part of the marketing for the series' final season.

FactSnippet No. 1,932,720

Johnnie Walker spirits have received strong scores at international spirits ratings competitions and from liquor review bodies.

FactSnippet No. 1,932,721

Johnnie Walker spirits have several times taken part in the Monde Selection's World Quality Selections and have received a Gold and Grand Gold Quality Award.

FactSnippet No. 1,932,722

Johnnie Walker was the official whisky of Formula One, and was a sponsor for McLaren and Racing Point.

FactSnippet No. 1,932,723

Johnnie Walker is the title namesake for the F1 Grand Prix race in Spa, Belgium.

FactSnippet No. 1,932,724

Johnnie Walker Blue Label was a favourite of US president Richard Nixon's; Nixon used to enjoy it with ginger ale and a wedge of lime.

FactSnippet No. 1,932,725