Juventus Stadium hosted the 2014 UEFA Europa League Final and the 2021 UEFA Nations League Finals.
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The completion of Juventus Stadium made Juventus the only Serie A club to build and own their stadium at the time.
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Juventus Stadium Museum, called the J-Museum, was unveiled on 16 May 2012 by club president Andrea Agnelli and museum chairman Paolo Gamberti and opened to the public the following day.
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On 23 March 2016, Juventus Stadium introduced its new medical centre, J-Medical, as a result of a collaboration between the club and Santa Clara Group.
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Juventus Stadium hosted the Stadium Business Awards held in May 2012.
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On 1 June 2010 Juventus Stadium acquired a 99-year leasehold on the 270,860 m Continassa area from the Turin city council for €1 million with the aim to redevelop over ten years with a series of projects and an investment of at least €60 million.
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On 24 August 2019, Juventus Stadium announced the opening of the four-star 138-room J-Hotel; Juventus Stadium own 40 percent of the hotel, with the other 60 percent belonging to the Lindbergh Hotels group.
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Juventus Stadium ceded the development rights of the area to a private equity fund The J-Village Property Fund.
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