18 Facts About Lacoste


Lacoste S A is a French company, founded in 1933 by tennis player Rene Lacoste, and entrepreneur Andre Gillier.

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Lacoste was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court.

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In November 2012, Lacoste was bought outright by Swiss family-held group Maus Freres.

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Rene Lacoste founded La Chemise Lacoste in 1933 with Andre Gillier, the owner and president of the largest French knitwear manufacturing firm at the time.

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Lacoste had begun to increase its presence in the golf world, where noted two time Masters Tournament champion Jose Maria Olazabal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.

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In June 2007, Lacoste introduced their e-commerce site for the U S market.

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Rene Lacoste Foundation is a community program developed to help children be able to play sports in school.

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However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements.

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Currently, Lacoste has returned to the elite status it held before a brand management crisis circa 1990.

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Lacoste was involved in a long-standing dispute over its logo with Hong Kong-based sportswear company Crocodile Garments.

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At the time, Lacoste used a crocodile logo that faced right while Crocodile used one that faced left .

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Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, the dispute ending in a settlement.

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Lacoste operates a large number of Lacoste boutiques worldwide located as concessions in leading department stores and as independent venue stores.

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In Canada, Lacoste is sold at Harry Rosen, Hudson's Bay, its own boutiques, and other independent retailers.

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In March 2022, Lacoste partnered with Mojang Studios, or Minecraft, to create a whole new series of apparel, called Lacoste x Minecraft.

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In December 2011, Lacoste was accused of censoring the work of Palestinian artist Larissa Sansour.

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Month before the selection jury was to meet to choose the winner the Musee de l'Elysee informed Sansour that Lacoste had changed its mind about including her work in the competition and asked the Museum to remove her as a nominee citing her work to be "too pro-Palestinian".

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In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Lacoste, of being connected to forced Uyghur labor in Xinjiang.

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