Machinima, Inc was an American multiplatform online entertainment network owned by WarnerMedia.
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Machinima, Inc was an American multiplatform online entertainment network owned by WarnerMedia.
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Machinima Inc was founded in January 2000 by Hugh Hancock and was headquartered in Los Angeles, California.
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In January 2019, Machinima Inc abruptly discontinued their YouTube channels, with their videos set to private.
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Towards the end of 2010, Machinima Inc revamped its website and removed the forums, and the ability to upload videos.
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Since the revamp of their website, Machinima had shifted focus away from actual machinima content.
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In January 2012, Machinima Inc discontinued podcast feeds on iTunes without an in-feed announcement.
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In June 2012, Machinima Inc partnered with Meteor Entertainment to promote Hawken, a highly anticipated free-to-play online game which was later released in December 2012.
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Machinima Inc said the lay-offs were due to re-organizing as part of its global growth strategy, but were still hiring other key divisions whilst these layoffs were happening.
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In late 2012, Machinima Inc reached 4th place in YouTube's subscriber rankings with over 5 million subscribers.
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Machinima Inc said that the additional funding would be used to accelerate growth through more investments in content and technology to better serve the firm's audiences, advertisers, creators and distributors.
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Digital Networks, Machinima Inc unveiled a new logo and plans to shift its programming back towards game-centric content, and away from the multi-channel network model.
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In January 2019, Machinima Inc abruptly discontinued their YouTube channels, with all their videos set to private .
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Machinima Inc stated that certain employees were being retained to work for Otter Media, and that Russell Arons was "assisting with transitional activities as she explores new opportunities".
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Machinima Inc has utilized social media platforms to provide fans with featured uploads, interactive questions, and live event coverage.
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Machinima Inc was often seen in a Halo 3-themed machinima form in his lava-red Recon helmet.
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Inside Gaming is the successor to Machinima Inc's discontinued segment, Inside Halo, which was less successful because of the lack of news surrounding the Halo series.
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In February 2019, following the sunset of Machinima Inc, it was announced that Inside Gaming would be revived as a merger with Rooster Teeth's The Know, with Sonntag as editor-in-chief, and Kovic and Greene returning as hosts alongside former IGN journalist Alanah Pearce.
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Machinima Inc previously held livestreams on the Machinima Inc Live YouTube channel.
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Machinima Inc Live had 24-hour live streams, such as one that took place in 2010 after the release of Call of Duty: Black Ops.
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In 2012, Machinima branched out to the competitive side of gaming with the inclusion of Machinima VS, a channel featuring event coverage from some top-ranked players, teams, and casters.
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At one point Machinima Inc Respawn was one of the most subscribed channels on YouTube.
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In 2014, Machinima Inc announced that they would air a three-part animated series titled Justice League: Gods and Monsters Chronicles, which would serve as a companion to the animated movie Justice League: Gods and Monsters.
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Machinima Inc developed a premium channel to feature quality content produced by network content creators along with major production companies and Hollywood studios known as Machinima Inc Prime.
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Machinima Inc frequently posted content on various social networks core to the concept of sharing and generating hits for Machinima Inc videos.
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Machinima Inc had been criticised for the use of perpetual contracts.
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Under the terms of his contract, Machinima Inc was permitted to place advertisements on Vacas's videos and in return he would receive a percentage of the profits generated.
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However, the contract disclosed that it existed "in perpetuity", meaning Machinima Inc would hold the rights to any content created by Vacas, published on his partnered YouTube channel, in his lifetime, a detail Vacas failed to read.
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Machinima Inc has faced criticism from YouTube members and viewers for a lack of transparency with its associates, placing advertisements on their associate channels' videos without permission, and a lack of transparency on the revenues side.
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Under the proposed settlement, Machinima Inc was prohibited from similar deceptive conduct in the future, and it was required to ensure its influencers clearly disclosed when they are compensated for their endorsements.
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Machinima Inc guaranteed Starcom that the influencer videos would be viewed at least 19 million times.
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