The Macintosh 128K was introduced by a television commercial entitled "1984" shown during Super Bowl XVIII on January 22, 1984 and directed by Ridley Scott.
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16 Facts About Macintosh 128K
2.
Sales of the Macintosh 128K were strong from its initial release on January 24, 1984, and reached 70, 000 units on May 3, 1984.
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3.
Macintosh 128K arranged for Apple engineers to be allowed to visit PARC to see the systems in action.
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4.
Bud Tribble, a member of the Macintosh 128K team, asked Burrell Smith to integrate the Apple Lisa's 68k microprocessor into the Macintosh 128K so that it could run graphical programs.
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5.
The launch of the Macintosh 128K pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive, " event marketing, creating a mystique about a product and giving an inside look into a product's creation.
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6.
Macintosh 128K announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December.
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7.
Two days after "1984" aired, the Macintosh 128K went on sale, and came bundled with two applications designed to show off its interface: MacWrite and MacPaint.
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8.
The Macintosh 128K was the first successful mass-market all-in-one desktop personal computer with a graphical user interface, built-in screen, and mouse.
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9.
The Macintosh 128K External Disk Drive was a popular add-on that cost US$495.
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10.
Macintosh 128K shipped with the very first System and Finder application, known to the public as "System 1.
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11.
The original Macintosh 128K saw three upgrades to both before it was discontinued.
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12.
All upgrades were required to be performed by professional Apple technicians, who reportedly refused to work on any Macintosh 128K upgraded to 512K without Apple's official upgrade, which at was much more expensive than about for third-party versions.
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13.
Original Macintosh 128K was unusual in that it included the signatures of the Macintosh 128K Division as of early 1982 molded on the inside of the case.
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14.
Steve Jobs allegedly planned that if a Macintosh 128K clone appeared on the market and a court case happened, he could access this Easter egg on the computer to prove that it was using pirated Macintosh 128K ROMs.
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15.
Macintosh 128K predicted that the computer would popularize the 3½ in floppy disk drive standard, that the Macintosh would improve Apple's reputation, and that it "will delay IBM's domination of the personal computer market.
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16.
Jerry Pournelle, of BYTE, added that "The Macintosh 128K is a bargain only if you can get it at the heavily discounted price offered to faculty and students of the favored 24 universities in the Macintosh 128K consortium.
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