13 Facts About Maped

Maped is an independent, French, and family-owned brand, and world leader in school supplies and accessories.

Maped creates and manufactures school, writing and office supplies as well as fun and playful activity kits and nomad food containers.

Maped was founded in 1947 in Annecy, with its first products being traditional brass compasses.

In 1980, Maped joined the GFP and the GIE (an economic interest grouping), whose aim was to pool together distribution resources.

In 1993, Maped launched a production site and opened a subsidiary, Maped Stationery LTD, in China.

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The following year, the brand's first television Advertising in France was broadcast and Maped continued to expand with the opening of its subsidiary in Brazil.

In 2004, Maped adopted a new corporate identity and launched a specialist storage range.

Maped started building a new factory in China, which became operational in 2010.

In 2012 Maped acquired and integrated the English family-run business of Helix, the UK's leading school accessory manufacturer, which is called Maped Helix and created another subsidiary in Russia.

On 21 March 2016, Maped acquired French plastic toy manufacturer Heller Joustra for 1.

Maped announced that it was taking over the Joustra factory, which employed 30 people, and invested 2 million euros with the aim of doubling Heller Joustra's sales in 4 years.

The next year, in 2019, Maped Creativ was launched, fun and innovative creative activities for children.

At the beginning of 2021, Maped has completely rework its brand image, with a new visual identity and strong commitments to education and the environment.