10 Facts About Media Markt

Media Markt is a German multinational chain of stores selling consumer electronics with over 1000 stores in Europe.

Media Markt was founded by entrepreneurs Leopold Stiefel, Walter Gunz, Erich Kellerhals, and Helga Kellerhals.

Media Markt took over the competing retail chain Saturn in 1990, in which Kaufhof was already involved.

In January 2013, it became known that Media Markt would withdraw from China because the Metro Group would not be able to raise the capital necessary for its further expansion.

Media Markt had an aggressive advertising similar to American companies and a few controversial commercials in the 2000s.

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Media Markt argued that the advertisements made fun of other national cliches, including Germans, and none of the other cliches were perceived as negative towards the people they presented.

In January 2008 Media Markt launched a campaign presenting a fictitious country called "Dumb Land", where several characters with Eastern European accents were presented as being from this country, which even has an anthem.

Turkish Union Association in Eskisehir, Turkey motivated suspension of an advertisement campaign by the group on grounds that Media Markt "insulted Turkishness" by depicting consumers that purchased overpriced merchandise with animal heads.

Media Markt promised in 2005 a promotion to sell items "without VAT" .

In 2014, in Krems an der Donau in Lower Austria, theft of the Media Markt, which is said to have been committed by employees, not only carried out bag checks, as is common in many companies but body searches on all employees.