15 Facts About Mengniu Dairy

China Mengniu Dairy Company Limited is a Chinese manufacturing and distribution company of dairy products and ice cream.

Mengniu Dairy is headquartered in Hohhot, Inner Mongolia and manufactures dairy products under the Mengniu brand.

Owner and founder of Mengniu is Niu Gensheng, a former employee of Yili, another Inner Mongolian dairy giant which is Mengniu's largest competitor.

Mengniu Dairy founded the company in 1999, and the company's textbook growth has swept the country by storm.

Mengniu Dairy then went on to be listed on the Hong Kong Stock Exchange in June 2004.

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SuperGirl Zhang Hanyun became associated with Mengniu Dairy's brand, appearing in Mengniu Dairy's commercials, which became instrumental in her elevation to fame.

In marketing campaigns, it uses the slogan "??? ??? ??", which metaphorically means "Mengniu Dairy will be outstanding in Inner Mongolia, be outstanding in China and world".

Mengniu Dairy has now become a symbol of entrepreneurship in China.

Mengniu Dairy has sponsored the 2018 FIFA World Cup and 2022 FIFA World Cup.

Mengniu Dairy was among those named for having powdered milk samples which tested positive for melamine.

Mengniu Dairy recalled tainted powdered milks and apologised to the public.

On discovery that their liquid milk was contaminated, Mengniu Dairy was stripped of its status as 'Chinese national brands'.

Mengniu Dairy's CFO attempted to reassure consumers by offering a no-quibble refund on all products, and by drinking liquid milk in front of reporters.

Mengniu Dairy said that its export products were less likely to be contaminated.

In 2011 Mengniu Dairy stated that moldy cattle feed led to excessive toxin levels in its milk.