33 Facts About Motorola Mobility

1.

Motorola Mobility LLC, marketed as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android.

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2.

Motorola Mobility was formed on January 4,2011, after a split of Motorola into two separate companies, with Motorola Mobility assuming the company's consumer-oriented product lines, while Motorola Solutions assumed the company's enterprise-oriented product lines.

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3.

Under Google, Motorola Mobility increased its focus on the entry-level smartphone market, and under the Google ATAP division, began development on Project Ara—a platform for modular smartphones with interchangeable components.

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4.

Motorola Mobility originally consisted of the mobile devices business, which produced smartphones, mobile accessories including Bluetooth headphones, and the home business, which produced set-top boxes, end-to-end video solutions, cordless phones, and cable modems.

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5.

Critics viewed Google as being a white knight, since Motorola Mobility had recently had a fifth straight quarter of losses.

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6.

On November 17,2011, Motorola Mobility announced that its shareholders voted in favor of the company's acquisition by Google for $12.

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7.

In May 2013, Motorola Mobility opened a factory in Fort Worth, Texas, with the intent to assemble customized smartphones in the US.

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8.

In May 2014, Motorola Mobility announced that it would close its Fort Worth factory by the end of the year, citing the high costs of domestic manufacturing in combination with the weak sales of the Moto X and the company's increased emphasis on low-end devices and emerging markets.

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9.

On January 26,2015, owing to its new ownership, Motorola Mobility re-launched its product line in China with the local release of the second-generation Moto X, and an upcoming release of the Moto G LTE and Moto X Pro in time for the Chinese New Year.

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10.

On July 28,2015, Motorola Mobility unveiled three new devices, and its first under Lenovo ownership—the third-generation Moto G, Moto X Play, and Moto X Style—in three separate events.

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11.

Motorola Mobility later clarified that the "Motorola" brand will continue to be used in product packaging and through its brand licensees.

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12.

Motorola Mobility stated that there would be overlap between the Vibe and Moto lines in some price points and territories, but that both brands would have different "identities" and experiences.

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13.

Under Lenovo, Motorola Mobility has faced criticism for having an increasingly poor commitment to maintaining Android software updates for its devices, exemplified by negative responses to a 2019 announcement that Android 9.

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14.

Motorola Mobility released other phones based on the Razr design as part of the 4LTR line.

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15.

Motorola Mobility relied so long upon the Razr and its derivatives and was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones, the Razr appeal declined while rival offerings like the LG Chocolate, BlackBerry, and iPhone captured, leading Motorola Mobility to eventually drop behind Samsung and LG in market share for mobile phones.

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16.

Motorola Mobility capitalized on the Razr too long and it was slow adopting 3G.

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17.

Month later, Motorola Mobility unveiled the Droid, Verizon Wireless's first Android phone, which was released on November 8,2009.

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18.

In 2010, Motorola Mobility released the Droid X along with other devices such as the Charm, Flipout, and i1.

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19.

Motorola Mobility announced new products by late 2011 and early 2012 such as the Xoom 2 tablets, the motoACTV fitness watch with Android, and the Droid 4 with 4G LTE for Verizon Wireless.

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20.

Motorola Mobility released the Droid RAZR HD as its 2012 flagship devices, featuring improvements over 2011's RAZR.

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21.

On July 3,2013, Motorola Mobility released a full-page color advertisement in many prominent newspapers across the US.

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22.

In early July 2013, the Wall Street Journal reported that Motorola Mobility will spend nearly US$500 million on global advertising and marketing for the device.

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23.

Many customers who have ordered customized Moto X Pure Editions via Motorola Mobility's website have experienced delays receiving their devices.

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24.

On November 13,2013, Motorola Mobility unveiled the Moto G, a relatively low-cost smartphone.

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25.

On July 28,2015, Motorola Mobility released the third generation of the Moto G series, called the Moto G, in a worldwide press conference in New Delhi, India.

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26.

In May 2016, Motorola Mobility released three fourth generation Moto G smartphones: Moto G4, Moto G4 Plus, and Moto G4 Play.

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27.

On February 26,2017, Motorola Mobility released two fifth generation Moto G smartphones during Mobile World Congress: Moto G and Moto G Plus.

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28.

In May 2018, Motorola Mobility released the sixth generation of the Moto G line up in three variants, the G6, G6 Plus and the G6 Play.

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29.

In February 2019, Motorola Mobility launched the Moto G7 with 3 extra variants, the Moto G7 Play, Moto G7 Power and the Moto G7 Plus.

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30.

On January 26,2015, Motorola Mobility announced that they would sell the Moto X Pro in China.

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31.

In 2018, Motorola Mobility launched the Motorola Mobility One lineup as upper mid-range replacements for the Moto X4.

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32.

Motorola Mobility created a dedicated "Motorola Home" website for these products, which sells corded and cordless phones, cable modems and routers, baby monitors, home monitoring systems and pet safety systems.

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33.

In 2015, Motorola Mobility sold its brand rights for accessories to Binatone, which already was the official licensee for certain home products.

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