15 Facts About Nabisco


Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey.

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Nabisco celebrated its golden anniversary in 1948, and Nabisco had become the corporate name by 1971.

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In 2000, Philip Morris Companies Inc acquired Nabisco and merged it with Kraft Foods in one of the largest mergers in the food industry.

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Nabisco became part of the snack-food business, which took the name Mondelez International.

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In 1981, Nabisco merged with Standard Brands, maker of Planters Nuts, Baby Ruth and Butterfinger candy bars, Royal gelatin, Fleischmann's and Blue Bonnet margarines, amongst others.

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Nabisco was in auction with two bidders: F Ross Johnson, the company's president and CEO, and Kohlberg Kravis Roberts, a private equity partnership.

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In 1989 RJR Nabisco Inc sold its Chun King foods division to Yeo Hiap Seng Limited and Fullerton Holdings Pte.

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In December 1989 RJR Nabisco sold its Del Monte canned fruits and vegetables business in South America to Polly Peck International PLC.

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One year later, in 1990 RJR Nabisco sold Curtiss Candy, which owned the Baby Ruth and Butterfinger brands, to Nestle.

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In 1998 Nabisco Holdings announced its sale of its margarine and egg substitute business to ConAgra.

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In 2006 Nabisco sold its Milk-Bone pet snacks to Del Monte Foods Co.

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Nabisco made a detailed statement describing how their peanuts were healthier than most other snack products, going as far as comparing the nutritional facts of Planters peanuts to those of potato chips, Cheddar cheese chips, and popcorn.

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However, as requested by the National Advertising Division, Nabisco agreed to make fat content disclosure more conspicuous in future commercials.

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Nabisco's trademark is a diagonal ellipse with a series of antenna-like lines protruding from the top .

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Nabisco has claimed in promotional material that it is an early European symbol for quality.

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