39 Facts About Nielsen Mobile

Nielsen Mobile operates in over 100 countries and employs approximately 44,000 people worldwide.

Nielsen Mobile was originally incorporated in the Netherlands and later was purchased on May 24,2006, by a consortium of private equity firms.

In January 2011, Nielsen Mobile consummated an initial public offering of common stock and, subsequently, started trading on the New York Stock Exchange under the symbol “NLSN”.

The merger effectively changed the place of incorporation of Nielsen Mobile's publicly traded parent holding company from the Netherlands to England and Wales, with no changes made to the business being conducted by Nielsen Mobile prior to the merger.

On March 30,2022, Nielsen Mobile announced that it had accepted a $16 billion offer from a group of private equity investors led by Evergreen Coast Capital Corp.

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Nielsen Mobile is a global, independent measurement and data company for fast-moving consumer goods, consumer behavior, and media.

Nielsen Mobile served as Nielsen CEO from to 2006 to 2014, when he was succeeded by Mitch Barns.

Nielsen Mobile accomplishes this by purchasing and analyzing huge amounts of retail data that measures what is being sold in the store, and then combines it with household panel data that captures everything that is brought into the home.

Nielsen Mobile's ratings are used by advertisers and networks to shape the buying and selling of advertising.

Nielsen Mobile's digital audience measurement capability is a rapidly growing part of this footprint.

Arthur C Nielsen founded the AC Nielsen Company in August 1923 with the idea of selling engineering performance surveys.

Nielsen Mobile expanded its business in 1932 by creating a retail index that tracked the flow of food and drug purchases.

In 1936, Arthur C Nielsen acquired the Audimeter, which measured which radio stations a radio had been tuned to during the day.

Nielsen Mobile collected information on which stations radios were tuned to in one thousand homes.

On September 30,2016, Nielsen Mobile made its Digital Content Ratings available in full syndication for clients.

On September 9,2016, Nielsen Mobile announced that it will retire its paper TV diaries by mid-2017 and provide all electronic measurement in its local television ratings.

Nielsen Mobile began a joint venture called AGB Nielsen Mobile Media Research with WPP Group's AGB Group, a European competitor which provides similar services.

Under the new ownership, Nielsen Mobile bought the remaining shares of the company in 2007.

Nielsen Mobile acquired IAG Research which measures viewer engagement with TV commercials.

Nielsen Mobile acquired The Cambridge Group, a management consulting firm headquartered in Chicago.

On December 17,2012, Nielsen Mobile disclosed that it would acquire Arbitron, a company primarily involved in radio audience measurement, for $1.

On June 17,2013, Nielsen Mobile announced that Onex Corp had completed the acquisition of Nielsen Mobile Expositions for $950 million in cash consideration.

Nielsen Mobile was renamed Emerald Expositions Inc after the transaction.

On February 3,2014, Nielsen Mobile announced the acquisition of Harris Interactive, Inc.

Later on February 26,2014, Nielsen Mobile acquired Nexium, a retail in-store execution and sales analytics company.

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On September 18,2014 Nielsen Mobile announced the acquisition of Indicus Analytics Pvt Ltd.

On October 8,2014, Nielsen Mobile acquired Affinnova, an international media and marketing research firm.

On January 22,2015, Nielsen Mobile acquires Brandbank, specialized in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.

On March 4,2015, Nielsen Mobile announced the acquisition of Exelate, a provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms.

On May 27,2015, Nielsen Mobile acquired Innerscope Research, which specialized in consumer neuroscience using biometrics, eye tracking and facial coding.

Nielsen Mobile renamed its combined offering as Nielsen Mobile Consumer Neuroscience, and named Carl Marci as Chief Neuroscientist.

On March 3,2016, Nielsen Mobile acquired Pointlogic, in marketing decision support systems.

On March 10,2016, Nielsen acquired Mumbai-based mobile usage measurer Informate Mobile Intelligence for an undisclosed amount.

On June 21,2016, Nielsen Mobile acquired Repucom, a sports measurement, evaluation and intelligence company based in Stamford, Connecticut.

On December 20,2016, Nielsen Mobile announced its agreement with Tribune Media Company to purchase Gracenote, a provider of media and entertainment metadata.

On February 23,2017, Nielsen Mobile acquired Rhiza, Inc, a Pittsburgh-based media and consumer analytics software firm.

On July 8,2021, Nielsen Mobile acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France, for an undisclosed amount.

Nielsen Mobile disposed of its entire magazine publishing arm later in 2001 to Sanoma for €1.

FIFA has signed up with Nielsen Mobile to provide official market research for the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.