JOAX-DTV, branded as Nippon TV, is the flagship station of the Nippon News Network and the Nippon Television Network System, owned-and-operated by the Nippon Television Network Corporation which is a subsidiary of the certified broadcasting holding company Nippon Television Holdings, Inc, itself a listed subsidiary of The Yomiuri Shimbun Holdings, Japan's largest media conglomerate by revenue and the second largest behind Sony.
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When Nippon TV started in 1953, its English acronym "NTV" was used as its first corporate logo, with a colored version later used in 1972 after the launch of color TV broadcasting.
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In 2003, Nippon TV launched a new corporate logo with the introduction of Nandarou, the broadcaster's mascot.
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In 1978, as part of its 25th anniversary, Nippon TV introduced a Monsho in addition to the corporate trademark.
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In 1955, Matsutaro Shoriki stepped down as the president of Nippon TV after being elected to the Japan's House Of Representatives.
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Nippon TV Television founded the NNS in 1972 to improve collaboration among network stations in the field of non-news programming.
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Nippon TV Television applied to the Ministry of Posts in April 1957 for a color television broadcast license, which it received in December of that year.
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In October 1971, Nippon TV achieved in broadcasting all of its programs in color.
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Nippon TV had been successful in exporting its programs around the world, with programs such as The Water Margin and Monkey being aired on the BBC.
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Nippon TV started diversifying its operations, opening subsidiaries such as Nippon TV Music, Union Movies, and Nippon Television Services in the early 70s.
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The number of Nippon TV affiliates increased to 30 after Kagoshima Yomiuri Television started broadcasting in 1994.
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Also in 2011, Nippon TV regained the Triple Crown Ratings after 8 years due to high ratings of the drama I am Mita, Your Housekeeper.
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Since 2021, Nippon TV currently holds the Triple Crown Rating for 11 years.
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Nippon TV has funded all of the company's productions since Kiki's Delivery Service and holds the exclusive Japanese rights to broadcast their motion pictures.
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