26 Facts About Nokian Tyres

Nokian Tyres plc, headquartered in Nokia, Finland, produces tyres for cars, trucks, buses, and heavy-duty equipment.

Nokian Tyres was split from the Nokia Corporation when Nokian Tyres Limited was created in 1988 as a joint venture company.

Bridgestone announced that Nokian Tyres would be operated independently, but it would consider complementing the company's product development, testing, and distribution.

In 2004, Nokian Tyres sold its bicycle tyre business to Suomen Rengastehdas Oy for €3.

Nokian Tyres set up a joint venture, Ordabasy – Nokian Tyres JSC, with Ordabasy Corporation JSC, a multi-industry Kazakh company, to manufacture passenger car tyres at a planned new factory in Kazakhstan.

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Nokian Tyres was to provide technical expertise in tyre manufacturing, and the products were to be sold in Kazakhstan, Central Asia, Russia, and Eastern Europe.

Nokian Tyres designed the first winter tyres in 1934 and has more winter tyre patents than any other manufacturer.

Nokian Tyres is known for its winter tyres, not to be confused with all-season tyres.

Nokian Tyres has designed some winter tyre models with low rolling resistance, offering lower fuel consumption.

Nokian Tyres was the first company to produce a tyre that allowed for year-round use by having different tread patterns on the lateral and medial aspect of the tread.

Nokian Tyres was the first tyre manufacturer in the world to fully eliminate high-aromatic oils from its production process.

In 2006, Nokian Tyres received a commendation in the Finnish round of the European Business Awards for the Environment.

Demand for Nokian tyres is seasonal, as a high percentage of the company's sales are of winter tyres, but it has reduced seasonal fluctuations by its development of summer and all weather tyres.

Nokian Tyres has the highest market share of the Finnish passenger car tyre market.

CEO Kim Gran describes the Russian consumer as having a "love affair" with the Nokian brand citing that it stems from tyres which fits the local weather conditions and a genuine need in the market.

In that market, Nokian Tyres sell only to independent dealers, some of whom use the tyre products to fill in gaps in their product lines instead of an exclusive or majority share.

Nokian Heavy Tyres Ltd is a manufacturer of special tyres for forestry, industrial machinery, and agriculture.

Nokian Tyres produces a number of product lines, including the Tractor Industrial 2 and Country King.

Nokian Tyres is a world market leader in forestry tyres, which are a key product of the Nokian Heavy Tyres subsidiary.

Nokian Tyres produces materials for retreading and refurbishing used tyres.

Nokian Tyres produces 23,000 tyres per day at a factory in Nokia, Finland, and 200,000 tyres a year under the Bridgestone brand name.

In 2017, as the Russian economy began to recover, Nokian Tyres began redirecting production back to Russian customers and invested 55 million euros in upgrading the factory, including an increase in annual production capacity from 15.

In May 2017, Nokian announced the construction of a new factory in Dayton, Tennessee, with an annual production capacity of 4 million tyres.

Nokian Tyres expects to double its North American sales by 2023.

Nokian Tyres began hiring workers for the plant in February 2019, and sent its first group of employees for training to its Finnish and Russian factories in May 2019.

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Contract manufacture of these types of heavy tyres was then undertaken by Michelin at its Polish plant in Stomil-Olsztyn from 2000 until 2005, when Nokian began to shift contract manufacture of industrial tyres to Bridgestone's factory in Bilbao, Spain and agricultural tyres to Balkrishna Tyres in Bhiwadi, India.