Onitsuka Tiger Shokai changed its name several times before becoming Asics Corporation in 1977.
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11 Facts About Onitsuka Tiger
2.
Onitsuka Tiger's first product was a basketball shoe resembling a straw sandal.
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3.
The shoe was a failure, and Onitsuka Tiger returned to the design stage to focus on the way basketball players started and stopped on the floor.
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4.
Onitsuka Tiger worked with marathon runner Toru Terasawa in 1953 to develop a running shoe that would keep long distance runners from developing blisters.
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6.
Onitsuka Tiger launched its "Olympic Line" after years of gathering suggestions from top athletes.
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7.
The first shoes to feature the Onitsuka Tiger Stripes were the Mexico 66 model, introduced two years before the 1968 Olympic Games in Mexico City.
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8.
In 1972, sportswear companies GTO, Jelenk, and Onitsuka Tiger combined their financial and athletic positions to build a regional sales office near Hokkaido for the 1972 Winter Olympics.
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9.
In 2015, Onitsuka Tiger partnered with US-based design company Bait to create a Bruce Lee series.
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10.
In July 2017, Onitsuka Tiger launched what it publicized as the first augmented reality sneakers, but was merely an app animating the shoe's logo on a phone screen.
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11.
Since Onitsuka Tiger was incorporated in 1949, shoes have been created for football, running, martial arts, basketball, cheerleading, volleyball, cross-training, track and field, wrestling, golf, cricket, fencing, and tennis.
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