26 Facts About Puma SE

1.

Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.

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2.

Puma SE launched the Clyde in 1973; designed for basketball player Walt "Clyde" Frazier, it gained wide popularity.

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3.

Puma SE became a public company in 1986, and thereafter was listed on the Borse Munchen and Frankfurt Stock Exchange; its first profit since the IPO was registered in 1994.

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4.

Puma SE acquired Scandinavian Tretorn Group in 2001, later sold to Authentic Brands Group in 2015.

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5.

The board of Puma SE welcomed the move, saying it was fair and in the firm's best interests.

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6.

In 2008, Melody Harris-Jensbach was appointed deputy chief executive officer; designer and artist Hussein Chalayan became creative director, and Puma SE acquired a majority stake in Chalayan's business and Hussein Chalayan.

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7.

Puma SE has been led by former football professional Bjørn Gulden since 1 July 2013.

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8.

In 2010, Puma SE acquired Cobra Golf, and took over bodywear and socks company Dobotex the next year.

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9.

Puma SE is the main producer of enthusiast driving shoes and race suits.

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10.

Rihanna was named creative director of Puma SE overseeing direction of the womenswear line in December 2014.

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11.

Puma SE partnered with The Weeknd as a new Global Brand ambassador and creative collaborator.

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12.

In 2018, Puma SE re-entered the basketball sneaker market for the first time in 20 years and announced Jay-Z will be the creative director for Puma SE Basketball.

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13.

In September 2020, Puma SE signed with Brazilian footballer Neymar, and launched its winter collection with Nigerian singer Wizkid.

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14.

In July 2021, Puma SE signed with 18 athletes in India to represent the country in national and international events across sports such as hockey, shooting etc.

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15.

In September 2022, Puma SE took its metaverse dream ahead by showcasing its new sneaker NFT collection.

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16.

Puma SE has been a public company since 1986, listed on the Frankfurt Stock Exchange.

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17.

Puma SE has a few small corporate offices around the world, and four "international hubs": Assembly Row, Somerville, Massachusetts; Hong Kong; Ho Chi Minh City, Vietnam; and global headquarters in Herzogenaurach, Germany.

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18.

Puma SE offers products for football, basketball, running, training and fitness, golf, motorsports, and athleisure.

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19.

Puma SE is the main sponsor of the Israel Football Association and is currently a focus of the Palestinian Boycott, Divestment and Sanctions movement.

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20.

In 2018, Puma SE announced its entrance back into basketball after a break of almost 20 years, and appointed Jay-Z as the division's creative director.

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21.

Puma SE made its partnership with netball after 28 years by sponsoring the Melbourne Vixens in 2018, and became the official apparel sponsor of New Zealand's national netball team, the Silver Ferns.

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22.

In 2000, Puma SE began auditing all of its suppliers on a yearly basis, and makes the results available in its sustainability reports.

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23.

Puma SE acknowledged the poor working conditions and said they would work to improve the situation.

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24.

Puma SE has obtained the Ethical Clothing Australia accreditation for its Australian-made products.

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25.

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Puma SE, of being connected to forced Uyghur labor in Xinjiang.

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26.

Puma SE is known for boosting positive environmental practices in its supply chain through financial incentives.

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