33 Facts About Rambler American

Rambler American is a compact car that was manufactured by the American Motors Corporation between 1958 and 1969.

The American was the second incarnation of AMC forerunner Nash Motors' compact Rambler that was introduced in 1950 and marketed after the merger with Hudson Motors under both Nash and marques during the 1954 and 1955 model years.

Compact Rambler American was most often the lowest priced car built in the U S It was popular for its economy in ownership, as was proven by numerous Mobilgas Economy Run championships.

The introduction of the low-priced small Rambler American was ideal as the nation entered into a recession in 1958.

The Rambler American went on sale late January 1958, with a minimum of marketing and promotion.

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Second-generation Rambler American was achieved through a heavy restyling of the previous year's model under AMC's styling Vice President Edmund E Anderson.

Rambler American Motors focused its marketing on the economy of the new models, advertising that was previously only popular during the Great Depression.

Rambler American models were facelifted for the 1966 model year, with more squared-off front and rear styling.

The last convertible available in the Rambler American series was in 1967, and it was moved up from 440 models to join the hardtop in the Rogue trim version.

The American was available in nine models, and was the only U S compact to be available in "all" body styles .

Rambler American Motors announced that it was foregoing the annual styling changeovers that were expected among the domestic firms, thus saving retooling costs and passing on the savings to consumers by keeping the car's price low.

Sales of the Rambler American increased and the showroom traffic boosted morale among AMC's independent dealerships.

Rambler American Motors called on Hurst to help develop a vehicle for the racing market.

Compact Rambler American was exported from the U S and Canada, and produced in other markets by AMC subsidiaries or assembled under license.

From 1967 through 1974, the 1966 version of the AMC Rambler American was assembled by the Sherkate Sahami Jeep company in Iran.

Importantly for the Australian market, the Rambler American was considered reliable, with the mechanicals being generally solid and trouble-free.

Rambler American was introduced to the Mexican market in 1958 through direct importation from the U S Looking to replace importation with local assembly, American Motors early in the year signed an agreement with Planta REO, an assembly plant based in Monterrey, Nuevo Leon, that produced a number of vehicles for different makes and had its own dealership network.

The entire Rambler American line was available, but production and sales volumes were low and the agreement was terminated in late 1959.

Rambler American Motors resumed the importation of its products into the country until a new partner was located.

The VAM Rambler American had the same design features as its AMC equivalent, including a partially redesigned grille design with four vertical lines and new tail lights with a flat internal side and a curved external one.

Rambler American line was discontinued in 1969 to make way for the all-new AMC Hornet models.

Unlike in the U S, the "Rambler American" name was continued on the new Mexican-made compact as the "Hornet" name had no connotation in VAM's market.

The Rambler American maintained a highly positive image among Mexican buyers.

The 1970 VAM Camioneta Rambler American became available with a three-speed automatic transmission as a regular-production option - a feature last seen on the 1968 VAM Javelin since automatics were last available in 1961.

Hornet-based Rambler American model continued as a "fourth generation" until it was replaced with an updated and expanded new VAM American line for 1975.

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The Rambler American was available in sedan, station wagon, and hardtop until 1970, after which it was replaced by the locally assembled AMC Hornet.

The American sedan was marketed as the "Rambler Rogue" and the station wagon was marketed as the "Rambler 440 Super Stationwagon".

Between January 1968 and January 1969, Rambler American production was moved to the Datsun assembly plant, Rosslyn Motor Assemblers.

In 1969, Rambler American production was moved to the former GM plant, Motor Assemblies Limited in Durban, which had come under the control of Toyota South Africa in 1964.

Rambler American Motors went on to import factory right-hand-drive AMC vehicles from 1961 and into the 1970s.

Rambler American served as the basis for the Rambler Tarpon, a sporty 2+2 "youth-oriented" concept car.

The Rambler American was a yearly winner of the best fuel economy in the Mobil Economy Run and the Pure Oil Company Economy Trials, even during later years when fuel efficiency was not a major factor in the purchase of automobiles.

Rambler American Motors was not actively involved in auto racing during the early 1960s as not to glamorize corporate sponsorship of activities that promote dangerous speeds and driving.