Regis McKenna has been one of the most influential marketers in tech over his career, and he introduced many techniques that are now commonplace to modern day advertisers.
| FactSnippet No. 1,542,303 |
14 Facts About Regis McKenna
1.
2.
Regis McKenna has been described as the man who put Silicon Valley on the map.
| FactSnippet No. 1,542,304 |
3.
Regis McKenna has been called “Silicon Valley's preeminent public relations man, ” a “guru, ” a “czar, ” a “philosopher king, ” a “legendary marketer, ” Apple's “marketing guru, ” “the fellow that put Intel and Apple on the map, ” and “ a pioneer in the semiconductor business in terms of the marketing side of things.
| FactSnippet No. 1,542,305 |
4.
Regis McKenna first went to Silicon Valley in 1962, where he worked in the marketing department of General Microelectronics, a spinoff of Fairchild that started developing MOS technology.
| FactSnippet No. 1,542,306 |
5.
Regis McKenna then went to work as manager of marketing services for National Semiconductor in 1967, a firm that grew very quickly.
| FactSnippet No. 1,542,307 |
6.
Regis McKenna sold his advertising business to Jay Chiat in 1981 and his PR business in 1995.
| FactSnippet No. 1,542,308 |
7.
Regis McKenna came out of retirement to work on the iPhone 4 antenna crisis.
| FactSnippet No. 1,542,309 |
8.
Regis McKenna pioneered many of the theories and practices of technology marketing that have become integrated into the marketing mainstream.
| FactSnippet No. 1,542,310 |
9.
Regis McKenna wrote in 1990 that “Technology is transforming choice, and choice is transforming the marketplace.
| FactSnippet No. 1,542,311 |
10.
Regis McKenna is an investor in, and board member of, several Silicon Valley firms, including BroadWare Technologies, Golden Gate Software, and Nanosys.
| FactSnippet No. 1,542,312 |
11.
Regis McKenna is on the International Advisory Board of Toyota Motor Company, the Advisory Board of the Economic Strategies Institute.
| FactSnippet No. 1,542,313 |
12.
Regis McKenna is a founding member and chairman of the board of Advisors for the Santa Clara University Center for Science, Technology and Society and a trustee of the University.
| FactSnippet No. 1,542,314 |
14.
Regis McKenna received honorary PhDs from Duquesne University, Saint Vincent College, Santa Clara University, and Stevens College of Engineering; Honorary PhD.
| FactSnippet No. 1,542,316 |