11 Facts About Selfridges

Lewis's and Selfridges were then taken over in 1965 by the Sears Group, owned by Charles Clore.

Selfridges tried to make shopping a fun adventure and a form of leisure instead of a chore, transforming the department storeinto a social and cultural landmark that provided women with a public space in which they could be comfortable and legitimately indulge themselves.

In 1926, Selfridges set up the Selfridge Provincial Stores company, which had expanded over the years to include sixteen provincial stores, but these were sold to the John Lewis Partnership in 1940.

In March 1998, Selfridges acquired its current logo in tandem with the opening of the Manchester Trafford Centre store and Selfridges' demerger from Sears.

In September 1998, Selfridges expanded and opened a department store in the newly-opened Trafford Centre in Greater Manchester.

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In October 2009, Selfridges revived its rooftop entertainment with the opening of "The Restaurant on the Roof".

Selfridges' windows have become synonymous with the brand, and to a certain degree have become as famous as the company and Oxford Street location itself.

Selfridges has a history of bold art initiatives when it comes to the window designs.

At Selfridges, shoppers entered another world in which they became "guests, " as the store referred to them, and could purchase unique items that differed from the material goods sold in other stores.

The successes of the marketing campaign and the store's opening day highlight that Selfridges sold an entire lifestyle, not just an impressive array of material products.

Selfridges was featured in the 2017 movie Wonder Woman as the shop where Steve Trevor takes Diana Prince to give her a more contemporary appearance to blend in.