28 Facts About Showmax

Showmax is an online subscription video on demand service which launched in South Africa on 19 August 2015.

Showmax uses a localisation strategy to take on established video on demand competitors with a focus on local content and partnerships with mobile telcos.

In South Africa Showmax has managed to out compete eight domestic competitors.

Showmax publishes engineering and research articles on a technical blog.

In December 2015, Showmax expanded its reach to audiences in Europe, Australia, New Zealand, and North America.

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In May 2016, Showmax expanded to 36 countries in Africa, taking the total number of countries in which Showmax is available to 65.

In January 2017, Showmax partnered with SEACOM to put caching servers in Nairobi, Kenya.

In July 2020, Showmax launched live sport streaming service Showmax Pro and began roll out across 40 countries in Africa.

In June 2019, Showmax began testing sport live-streaming, and by 2022, the Showmax Pro service was available across 50 African countries in sub-Saharan Africa.

Showmax Pro is available on up to five different devices, with two concurrent streams.

In October 2022, Showmax announced that for the first time, Showmax Pro subscribers could stream in 4K, with all 64 games of the FIFA World Cup Qatar 2022 available to stream in ultra-high-definition to subscribers across the continent.

Showmax has content in English, Afrikaans, isiZulu, Kiswahili, Sepedi, SeTswana, Sesotho and isiXhosa.

On 13 June 2017, Showmax announced that filming of its first original series Tali's Wedding Diary, a mockumentary featuring Julia Anastasopoulos, had begun.

In February 2019, Showmax announced its first original travel show, Trippin with Skhumba, hosted by South African comedian Skhumba Hlope.

In September 2021, Showmax announced that the second season of The Real Housewives of Durban, as well as the first season of The Real Housewives of Lagos, would premiere in early 2022.

On 6 May 2022, Showmax released the first of the two-part season reunion, with the second part of the reunion landing on 13 May 2022.

In November 2021, Showmax announced that filming had begun on a second season of Crime and Justice.

Showmax announced in November 2020 that filming had wrapped on the psychological thriller DAM, which landed on Showmax in February 2021, drawing comparisons to HBO's The Outsider.

DAM is an eight-episode Showmax Original made in partnership with the Eastern Cape Development Corporation, the Amathole District Municipality and Picture Tree, shot on location in the towns of Bedford and Adelaide in the Eastern Cape.

In September 2022, Showmax announced that filming on Season 2 had begun in the Eastern Cape.

In March 2021, Showmax released the first trailer for the Cape Flats neo-noir series Skemerdans, created and directed by Amy Jephta with Ephrahim Gordon co-directing.

Showmax announced in February 2021 that it had licensed its first international reality format and would be bringing Temptation Island to South African shores.

In September 2022, Showmax announced that Season 3 of The Wife had started being filmed, and that it would land on the platform in November 2023.

In November 2021, Showmax announced its first Kenyan Showmax Original film, Baba Twins, a comedy-drama produced by Lucy Mwangi, known for her work on award-winning series Njoro wa Uba.

In November 2021, Showmax released the trailer for its first Original romcom, Troukoors, which landed on Showmax on 13 December 2021, and already renewed for a second season.

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In September 2021, Showmax announced that The Real Housewives of Lagos would premiere in early 2022.

On Friday, 8 April 2022, the first episode dropped on Showmax, featuring businesswoman Carolyna Hutchings, influencer Laura Ikeji-Kanu, lawyer and luxury hair brand owner Chioma Ikokwu, celebrity stylist Toyin Lawani-Adebayo, Nollywood actress Iyabo Ojo and PR expert Mariam Timmer.

On 12 April 2022, Showmax announced that the fifth season of the reality show Living the Dream with Somizi would be landing first on Showmax on 4 May 2022, picking up after his split with Mohale.