59 Facts About Snapchat


Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University.

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Snapchat is popular among the younger generations, particularly those below the age of 16, leading to many privacy concerns for parents.

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Lawyers for Snapchat claimed that Reggie Brown had made no contributions of value to the company, and was therefore entitled to nothing.

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That same month, Spiegel cited problems with user base scalability as the reason why Snapchat was experiencing some difficulties delivering its images, known as "snaps", in real time.

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Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.

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In September 2016, Snapchat Inc was renamed Snap Inc to coincide with the introduction of the company's first hardware product, Spectacles—smartglasses with a built-in camera that can record 10 seconds of video at a time.

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Snapchat announced a redesign in November 2017, which proved controversial with many of its followers.

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In December 2019, App Annie announced Snapchat to be the 5th most downloaded mobile app of the decade.

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Snapchat acquired AI Factory, a computer vision startup, in January 2020 to give a boost to its video capabilities.

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In November 2020, Snapchat announced it would pay a total of $1 million a day to users who post viral videos.

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Snapchat has not stated the criteria for a video to be considered viral or how many people the payout would be split between.

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In June 2022, Snapchat announced plans to launch Snapchat Plus, a paid subscription model.

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Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.

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In September 2015, Snapchat introduced the option to purchase additional replays through in-app purchases.

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In November 2014, Snapchat introduced "Snapcash", a feature that lets users send and receive money to each other through private messaging.

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Snapchat has stated that the Memories feature was inspired by the practice of manually scrolling through photos on a phone to show them to others.

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In July 2017, Snapchat started allowing users to add links to snaps, enabling them to direct viewers to specific websites; the feature was only available for brands previously.

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Snapchat launched integration with Twitch, including an in-stream widget for Snapcodes, the ability to offer lenses to stream viewers and as an incentive to channel subscribers.

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In March 2022, Snapchat launched the ability to share YouTube videos as stickers.

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In October 2013, Snapchat introduced the "My Story" feature, which allows users to compile snaps into chronological storylines, accessible to all of their friends.

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In January 2015, Snapchat introduced "Discover" an area containing channels of ad-supported short-form content from major publishers, including BuzzFeed, CNN, ESPN, Mashable, People, Vice and Snapchat itself among others.

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In January 2017, Snapchat revamped its design, adding search functionality and a new global live "Our Story" feature, to which any user can contribute.

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In May 2017, Snapchat introduced "Custom Stories", letting users collaboratively make stories combining their captures.

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In February 2020, Snapchat released a Discover cartoon series called Bitmoji TV, which will star users' avatars.

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In, 2018 Snapchat and Vertical Networks created a show called My Ex-BFF Court, ” which is a spoof of daytime-TV fare like the typical court shows we watch for example “Divorce Court” in which two ex-friends try to fix their problems.

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In 2018, Snapchat got a new show called How Low Will You Go that was created by Above Average Productions and NBC.

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In June 2018, Snapchat added the feature of deleting a sent message before it is read.

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In January 2018, Snapchat introduced the use of end-to-end encryption in the application but only for snaps, according to a Snapchat security engineer presenting at the January 2019 Real World Crypto Conference.

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However, it appears that Snapchat is used for a variety of creative purposes that are not necessarily privacy-related at all.

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Rather, the primary use for Snapchat was found to be for comedic content such as "stupid faces" with 59.

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The researchers determined how Snapchat users do not use the application and what types of content they are not willing to send.

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Study results suggested that Snapchat's success is not due to its security properties, but because the users found the application to be fun.

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Snapchat has often been seen to represent a new direction in social media, with its users craving a more in-the-moment way of sharing and communicating via technology.

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Snapchat announced its then-upcoming advertising efforts on October 17,2014, when it acknowledged its need for a revenue stream.

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In January 2015, Snapchat began making a shift from focusing on growth to monetization.

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Snapchat launched its "Discover" feature, which allowed for paid advertising by presenting short-form content from publishers.

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In June 2015, Snapchat announced that it would allow advertisers to purchase sponsored geofilters for snaps; an early customer of the offering was McDonald's, who paid for a branded geofilter covering its restaurant locations in the United States.

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Snapchat made a push to earn ad revenue from its "Live Stories" feature in 2015, after initially launching the feature in 2014.

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Vertical video ads like Snapchat's are watched in their entirety nine times more than landscape video ads.

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In July 2016, it was reported that Snapchat had submitted a patent application for the process of using an object recognition system to deliver sponsored filters based on objects seen in a camera view.

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Later that year, in September 2016, Snapchat released its first hardware product, called the Spectacles.

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Also in 2017, Snapchat introduced a "Snap to Store" advertising tool that lets companies using geostickers to track whether users buy their product or visit their store in a 7-day period after seeing the relevant geosticker.

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On November 13,2018, Snapchat announced the launch of the Snap Store, where they sell Bitmoji merchandise personalized by avatars from users and their friends.

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In June 2018, Snapchat announced a new third-party development platform known as Snap Kit: a suite of components that allows partners to provide third-party integrations with aspects of the service.

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In June 2020, Snapchat announced the creation of its first-ever "shoppable" original show called The Drop, which focused on "exclusive streetwear collage" from celebrities and designers.

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In 2014, Snapchat introduced a new feature called Snapcash which spurred its popularity among adult content creators.

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Snapchat allows private premium accounts in which users can monetize their content.

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Snapchat is increasingly becoming an integral part of the online porn industry.

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In 2014, Snapchat settled a complaint made by the US Federal Trade Commission.

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Under the terms of the agreement, Snapchat was not fined, but the app service agreed to have its claims and policies monitored by an independent party for a period of 20 years.

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In November 2014, Snapchat announced a crackdown on third-party apps of its service and their users.

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Users of the Windows Phone platform were affected, as Snapchat did not have an official client for it, but numerous third-party apps existed, most popularly one called 6snap.

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Snapchat was criticized later in 2015 when it did not develop an app for Microsoft's Universal Windows Platform.

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In September 2015, an 18-year-old was using a Snapchat feature called "Lens" to record the speed she was driving her Mercedes C230 when she crashed into a Mitsubishi Outlander in Hampton, Georgia.

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In January 2017, former employee Anthony Pompliano filed a state lawsuit accusing Snapchat of doctoring growth metrics with the intention of deceiving investors.

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The judge dropped Pompliano's claims that Snapchat violated the Dodd-Frank and Consumer Protection Acts in retaliation against him, citing an arbitration clause in his contract.

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In May 2019, it was revealed that multiple Snapchat employees used an internal tool called SnapLion, originally designed to gather data in compliance with law enforcement requests, to spy on users.

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Snapchat was the subject of a class action lawsuit from the state of Illinois, alleging that the company violated the Biometric Information Privacy Act by collecting and storing biometric data on Illinois residents who used the app's filters and lenses without providing a written explanation on why the data was recorded and what its term of storage would be.

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Snapchat opted to settle the lawsuit with a $35 million payout.

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