Sportradar AG is a multinational corporation with headquarters in St Gallen, Switzerland, that collects and analyzes sports data for bookmakers, national and international sports federations, and media companies.
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13 Facts About Sportradar
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In March 2021, Bloomberg News reported that Sportradar was in talks to go public via a SPAC, Horizon Acquisition Corp II.
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Sportradar started as a software program that extracted betting odds from sports betting companies on the Internet.
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In 2013, Sportradar made several acquisitions, including Attainment GmbH and Venatrack Ltd.
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That same year, EQT's Expansion Capital Fund II reinvested in Sportradar by selling its minority stake in the company to its flagship fund, EQT VI.
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Later that year, the NBA announced a multi-year partnership with Sportradar involving integrity services, data distribution and video streaming.
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The Sportradar services are used by state lotteries such as Veikkaus, Svenska Spel and Norsk Tipping.
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Sportradar creates odds for thousands of games across 40 sports.
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In 2016, Sportradar agreed to a deal to acquire the shares and core business of media agency Sportsman Media Group.
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Sportradar provides federations and law enforcement agencies with a system for detecting betting-related match fixing.
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Sportradar has partnered with several sports federations to collect or distribute sports data, including Handball-Bundesliga and the ITF.
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