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15 Facts About Sports Direct

1.

Sports Direct is best known for trading predominantly under the Sports Direct brand which operates both physical outlets and online.

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2.

Sports Direct owns numerous intellectual property, including the brands Everlast, Lonsdale, Slazenger and No Fear.

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3.

Sports Direct hired Merrill Lynch, who valued the group at up to £2.

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4.

In 2012 Sports Direct purchased rival retailer JJB's brand name, website, 20 stores and all of their stock in a deal for approximately £24m.

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5.

In February 2013, after fashion retailer Republic went into administration, Sports Direct bought 116 Republic stores, the brand name and the company's head office from the administrator for an undisclosed sum.

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6.

Sports Direct stated at the time it intended to be a supportive share holder.

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7.

Sports Direct sold its shares on 16 January 2014, although they took out an option to buy further shares up to a total of 6.

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8.

Sports Direct responded by saying there were unspecified inaccuracies in the reports.

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9.

Late in December 2015 Sports Direct announced a 15 pence per hour increase for staff currently receiving less than minimum wage, taking them above minimum wage, the annual cost of this was said in the announcement to be ~£10 Million ; however it was immediately noted that £0.

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10.

In November 2016, six MPs from the Business and Skills Committee visited Sports Direct, and reported that while there, Sports Direct attempted to place them under surveillance.

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11.

In February 2017, it was reported that Sports Direct had failed to inform its workforce of a data breach of their personal information after an attacker gained access to its internal systems in September 2016.

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12.

Sports Direct-branded stores exist under a franchising agreement in South Africa and the Middle East.

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13.

Brands themselves are an increasingly important part of the business, and Sports Direct made £10 million, from selling the intellectual-property rights to the Slazenger Golf brand to arch-rival JJB in 2005.

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14.

Later that day, Sports Direct agreed to buy all House of Fraser UK stores, the House of Fraser brand, and all of the stock in the business for £90 million in cash, converting all old House of Fraser stores into Sports Direct.

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15.

On 5 August 2019, Sports Direct purchased Jack Wills out of administration for £12.

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