25 Facts About Superdrug

Superdrug Stores plc is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK.

In 1964, Superdrug was incorporated under the name Leading Supermarkets Limited by the Goldstein brothers in London, both of whom had experience working in the groceries retail industry.

In January 1988, Superdrug acquired Tip-Top, a discount chemist chain which had a large presence in the north of England and Scotland, and Share Drug Stores plc, a southern-based chain.

Superdrug continued to grow over the next eight years, increasing profitability and market share.

Superdrug decided to relocate their head office in 2017, having spent more than 40 years at Beddington Lane.

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Superdrug relocated to a more central location in Croydon having declared their love for the town, securing their future in the town, with a bigger and modern head office to develop the future of the business.

Superdrug announced their intention to create 150 more next generation shops in 2008.

In February 2010, Superdrug became a BUAV approved retailer, joining several other high street chains in pledging its own brand products will be free from animal testing.

The partnership was tried in eleven shops of Superdrug, including; Aylesbury, Milton Keynes, Bury, Glasgow, Westfield London and Kensington High Street.

In January 2018, Superdrug were recognised by the Institute of Customer Service, placing fourth in the United Kingdom for Customer Satisfaction, with Yorkshire Bank in third, First Direct second, and Amazon first.

On 22 March 2018, Superdrug opened their first vegan only pop-up shop at Shoreditch's Boxpark.

Superdrug said it was in response to increased demand for plant based and cruelty free beauty products.

In February 2012, Superdrug went into partnership with Pro Skin Clinics, which enabled Superdrug to offer specialist skincare clinics in their shops.

Superdrug planned to have fifty clinics by the end of 2013, starting with shops on Kensington High Street and Oxford Street, and then concentrating on recently refurbished shops.

In February 2013, Superdrug ventured into the premium skincare market, by launching a new and exclusive brand called “B”.

On 1 October 2010, the campaign Take Another Look was launched by Superdrug to encourage customers to "Take Another Look" at the company.

On 7 February 2013, Superdrug launched a new marketing and advertising campaign, "That Superdrug Feeling", featuring staff from their shops.

On 10 February 2011, Superdrug announced that the magazine would be the first customer magazine to use digital watermarking technology.

On 11 May 2011, Superdrug launched their first reward card called The Beautycard.

On 27 May 2011, Superdrug announced they had signed up one million customers to the scheme.

In 2015, Superdrug adapted their loyalty card in order to appeal to more of a mass market, renaming it Health and Beautycard.

On 2 June 2019, Superdrug released an eight-episode podcast titled 'The Beauty of it All'.

In December 2007, Superdrug was forced to withdraw a women's punch bag following complaints from anti domestic violence campaigners.

ManKind Initiative, a domestic violence charity, said it was disgraceful that a national retailer like Superdrug should be openly selling products encouraging domestic violence against men.

Superdrug lost a court case in December 2019 resulting from words in an email issued by the company's buyer, "Please go ahead with the below", referring to supplier Athena Brand's proposals to supply a minimum quantity of Nature's Alchemist products.

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