10 Facts About Swanson


Swanson is a brand of TV dinners, broths, and canned poultry made for the North American and Hong Kong markets.

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The former "Swanson Company" was founded in Omaha, Nebraska, where it developed improvements of the frozen dinner.

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Carl A Swanson was a Swedish immigrant who worked on a farm in Blair, Nebraska, until he moved to Omaha.

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Carl Swanson died in 1949, and his sons Gilbert C and W Clarke took over the company.

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Swanson packed the food in aluminum trays which could be heated in a conventional oven.

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Thomas proposed this idea to the Swanson brothers, suggesting they create an aluminum tray with three compartments: one compartment for frozen turkey slices and the other two for side dishes.

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The Swanson Company's first frozen dinner was a turkey dinner; eventually, the company added chicken and beef entrees.

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Swanson discontinued its successful butter and margarine business to concentrate on a poultry-based line of canned and frozen products.

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The majority of its run, Swanson sponsored the game show, The Name's the Same, with Robert Q Lewis, alternating sponsorship with the Bendix Home Appliance division of Avco, and then Johnson's Wax.

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Swanson eventually introduced a new line of frozen dinners called "Le Menu" in the 1980s which featured more sophisticated menus on undivided plastic microwavable plates with lids.

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