19 Facts About Swarovski

Swarovski is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski.

Swarovski's father was a glass cutter and owned a small glass factory.

Swarovski established a crystal-cutting factory in Wattens, Tyrol, to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski had patented.

Swarovski's vision was to make "a diamond for everyone" by making crystals affordable.

In 1919, Swarovski founded Tyrolit, bringing the grinding and polishing tools from the crystal business into a different market.

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The change would mark the first time that Swarovski would be led by a non-family member, with Italian-born Molon long having worked at the company but unrelated to founder Daniel Swarovski.

Swarovski produces products such as glass sculptures, miniature, jewellery, rhinestones, home decor and chandeliers.

Swarovski glass is produced by melting a mixture of quartz sand, soda, potash and other ingredients at high temperatures.

Swarovski has developed a unique technology that preserves the brilliance and brightness of crystals without the use of lead dioxide.

In 2004, Swarovski released Xilion, a copyrighted cut designed to optimize the brilliance of Roses and Chatons .

In 2014, Tristan da Cunha issued a five crown Christmas coin in which a small Swarovski crystal is set in the guiding star behind a coloured picture of one of the magi.

In 2012, Swarovski collaborated with the London Design Museum to present an exhibition mixing digital technology with crystals.

Swarovski's figurines are collectible; its first produced figurine was a stylized mouse.

Swarovski has worked with Victoria's Secret and their Fashion Show for 15 years.

For London Fashion Week in 2018, Swarovski collaborated with the House of Holland, Mary Katrantzou and Richard Quinn.

For New York Fashion Week in 2018, Swarovski collaborated with Jason Wu, Alexander Wang, Brandon Maxwell, Gabriela Hearst and Rosie Assoulin.

Notable client of Swarovski was Liberace, who acquired a large number of their rhinestones and used them to cover many items he owned, including his piano and his car.

Swarovski owned the Austrian football club FC Swarovski Tirol from 1986 to 1992.

In 2019, Swarovski partnered with Dior for its exhibition at the Victoria and Albert Museum, featuring archival designer pieces emblazoned with Swarovski crystal.