Christian Dior SE, commonly known as Dior, is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who heads LVMH, the world's largest luxury group.
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35 Facts About Dior
3.
On 12 February 1947, Christian Dior launched his first fashion collection for Spring–Summer 1947.
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4.
Dior retained some of the masculine aspects as they continued to hold popularity through the early 1940s, but he wanted to include more feminine style.
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5.
New Look became extremely popular, its full-skirted silhouette influencing other fashion designers well into the 1950s, and Dior gained a number of prominent clients from Hollywood, the United States, and the European aristocracy.
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6.
Simons's work for Dior retained the luxurious fabrics and silhouette, but encouraged self-respect for the woman's body and liberation of expression.
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7.
In 1949, Douglas Cox from Melbourne, Australia, travelled to Paris to meet with Christian Dior to discuss the possibility of having Dior pieces made for the Australian market.
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8.
In 1950, Jacques Rouet, the general manager of Dior Ltd, devised a licensing program to place the now-renowned name of "Christian Dior" visibly on a variety of luxury goods.
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9.
Also in 1950, Christian Dior was the exclusive designer of Marlene Dietrich's dresses in the Alfred Hitchcock film Stage Fright.
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10.
In 1951, Dior released his first book, Je Suis Couturier through publishers Editions du Conquistador.
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12.
The first Dior boutique was established in 1954 at 9 Counduit Street.
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13.
In honour of Princess Margaret and the Duchess of Marlborough, a Dior fashion show was held at the Blenheim Palace in 1954 as well.
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14.
Christian Dior launched more highly successful fashion lines between the years of 1954 and 1957.
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15.
Dior opened the Grande Boutique on the corner between Avenue Montaigne and Rue Francois Ier in 1955.
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16.
The Christian Dior Coordinated Knit line is released in 1968 and management of the Fashion Furs Department of Christian Dior is taken by Frederic Castet.
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17.
The first Dior watch "Black Moon" was released in 1975 in collaboration with licensee Benedom.
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18.
Dior haute-couture graced the bodies of Princess Grace of Monaco, Nicaraguan First Lady Hope Portocarrero, Princess Alexandra of Yugoslavia, and Lady Pamela Hicks for the wedding of The Prince of Wales and Lady Diana Spencer.
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19.
In 1991, Christian Dior was listed on the spot market and then on the Paris Stock Exchange's monthly settlement market, and the perfume "Dune" was launched.
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20.
Dior has the same extraordinary mixture of romanticism, feminism, and modernity that symbolised Monsieur Dior.
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21.
Meanwhile, Dior licenses were being reduced further by new president and CEO Sidney Toledano.
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22.
That year, Christian Dior Couture took over all thirteen boutique franchises from Japan's Kanebo.
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23.
Soon, Dior Homme gained prominent male clientele including Brad Pitt and Mick Jagger.
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24.
Dior then opened Milan's first Dior Homme boutique on 20 February 2002.
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25.
The unimpeachable codes of Dior are illustrated for a new generation; the bias-cut dresses and Kabuki styling of Galliano downgraded to a footnote.
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26.
Meanwhile, Gaytten's Spring-Summer 2012 haute-couture collection was presented as the first Dior haute-couture show ever to be held in China on 14 April in Shanghai; and it was a mark of the company's devotion to its presence in the Chinese market.
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27.
In March 2015 it was announced that Rihanna was chosen as the official spokeswoman for Dior; this makes her the first black woman to take the spokeswoman position at Dior.
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28.
Under his management Dior has made several high profile streetwear collaborations.
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29.
Jones first show for Dior featured American artist and designer Brian Donnelly aka KAWS.
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31.
Dior has created strong partnerships with Hollywood celebrities and social media influencers, working closely with these individuals to reach more demographics and re-establish its identity as a new, modern brand, despite the fact that it has been around for a while.
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32.
Dior has effectively implemented social media into their marketing communication strategy, in which images and videos from campaigns are shared on both the official Dior profile, and on the celebrity ambassadors' social media pages.
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33.
On 1 March 2011, Christian Dior officially announced that it had fired Galliano amidst the controversy.
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34.
In 2017, Dior was accused cultural appropriation by directly plagiarizing a Bihor coat, a traditional Romanian vest, by using the same colour and patterns in its pre-fall collection; Dior had presented it as their original designs without giving any credits people of Bihor nor crediti the Romanian people as source of inspiration.
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