17 Facts About Taboola

Taboola is a public advertising company headquartered in New York City.

Taboola was founded in Israel and initially provided a recommendation engine for video content.

In 2014, Taboola acquired a California-based programmatic advertising company called Perfect Market.

In July 2016, Taboola acquired ConvertMedia, a recommendation engine for video content.

In January 2017, Taboola acquired a website personalization firm called Commerce Sciences, for an undisclosed sum.

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In October 2019, Taboola announced its intention to merge with its rival, Outbrain, subject to regulatory approval.

Under the terms of the deal, Taboola would have paid Outbrain shareholders 30 percent of the combined company's stock and $250 million in cash.

On 30 June 2021, Taboola began publicly trading on the Nasdaq at a valuation of around $2.

On 23 July 2021, Taboola announced it was acquiring Connexity, a marketing technology company that operates an retail- and e-commerce-focused advertising network, for $800M from Symphony Technology Group.

Taboola creates the "Around The Web" and "Recommended For You" boxes at the bottom of many webpages.

Taboola is used by content publishers to encourage users to view more articles on the same site, or to gain revenues for referral traffic.

Taboola has tools for publishers to remove offensive content and vet ads before they are displayed.

Taboola started working on extending more features to mobile devices, user-generated content, and apps in 2015.

Taboola has faced criticism for its promoted content alongside the rest of the native advertising industry, including concerns about the promotion of clickbait articles.

In 2016 the Taboola widget was installed on a site promoting numerous fake-news stories, and subsequently appeared on a number of articles originating from the site, including one claiming Muslim nurses were refusing to wash their hands before surgery at hospitals in the United Kingdom.

Taboola subsequently confirmed that the site operators had displayed its code without permission and that they had since removed their code from the site.

In May 2014, the Better Business Bureau's National Advertising Division requested that Taboola make it clearer that its recommended links are sponsored by advertisers following a complaint by rival company Congoo.