Current THX was created on June 12, 2002, when it spun-off from Lucasfilm Ltd.
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Current THX was created on June 12, 2002, when it spun-off from Lucasfilm Ltd.
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THX was named after Holman, with the "X" standing for "crossover" or "experiment" as well as in homage to Lucas's first film, THX 1138.
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The distinctive glissando up from a rumbling low pitch used in the THX trailers, created by Holman's coworker James A Moorer, is known as the "Deep Note".
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THX system is a quality assurance system, not a recording technology.
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THX-certified theaters provide a high-quality, predictable playback environment to ensure that any film soundtrack mixed in THX will sound as near as possible to the intentions of the mixing engineer.
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THX provides certified theaters with a special crossover circuit whose use is part of the standard.
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THX has had a long history with Creative innovation and special effects technology, which was responsible for the creation of the first THX-certified audio card for computers, the Sound Blaster Audigy 2.
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In 2016, THX was acquired by videogame hardware company Razer Inc, with Razer owning all of THX and its intellectual property.
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THX then changed the "VR" and turned it into "TH", but he realized that was the name for George Lucas' first film, THX 1138, and found that would be a very appropriate name.
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THX was dedicated on May 20, 1983, and the first trailer and Deep Note premiered on time with the release of Return of the Jedi in theaters five days later.
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Two years after that in 1997, THX began to use the audio on the newly released DVD device.
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THX separated from Lucasfilm and became an independent company in June 2002.
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THX would continue to be based in Marin County, California, with offices in Burbank and plan for international expansion.
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On September 30, 2003, THX announced that they would begin branding seals of approval to the audio produced for video games.
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When customers selected the THX Certified Game Mode in their TV, they would know that the performance of every setting had been carefully calibrated and optimized to deliver impactful visual performance to reveal vivid detail in a game while keeping the fast responsiveness that serious gamers demand.
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Furthermore, THX Certified Game Mode even featured judder and smear reduction, meaning that the picture stayed crisp and a quick rise time between dark-to-light transitions.
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Four new THX-certified 3D JVC projectors were unveiled during this time.
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In early 2013, THX unveiled a new app called THX Tune-Up in time for Super Bowl, available on App Store and Google Play.
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In December 2014, THX teamed up with Warren Theatres, opening a large theater complex opened in Broken Arrow, Oklahoma on December 23.
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Each of the 18 auditoriums in this theater was THX certified and two new Grand Infinity Auditoriums were introduced.
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These auditoriums featured THX Certification, patented deep curved screens, 64-channel Dolby Atmos sound and the first and only 4K laser projector in the United States.
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THX introduced Spatial Audio in 2018, a new positional audio solution that was designed to create an immersive 360-degree sound experience through headphones and speakers.
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In September 2020, Walmart stores began to sell Gateway laptops and tablets, which were tuned by THX, ensuring brighter contrast with more rich vibrant screen colors.
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THX premiered their first consumer electronic product called the Onyx in 2021.
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THX has created a certification process for additional products including home audio, home theater, video, and automotive sound components and products.
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THX certification extends to home audio receivers, speakers, desktop systems, soundbars, acoustic materials, microphones, and HDMI cables.
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These THX certified home theater in a box systems are so far exclusively made by Onkyo.
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THX Certified Multimedia Products are designed and engineered for PC gaming and multimedia on the desktop.
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THX Certified DVD and video displays including THX Optimode and Optimizer which allows users to see a program or the movie as originally intended.
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THX first appeared in the original Tex trailer, which premiered in theaters on July 3, 1996, with the theatrical release of Independence Day, in which he fixes up the THX logo.
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The sound is used on trailers for THX-certified movie theaters, home video releases, video games, and in-car entertainment systems.
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