14 Facts About Tokopedia

Tokopedia is a subsidiary of a new holding company called GoTo, following a merger with Gojek on 17 May 2021.

Tokopedia is one of Indonesia's unicorn companies, alongside Bukalapak, Gojek, OVO, and Traveloka.

Tokopedia has since expanded its business to cover the fintech, payments, logistics, and retail sectors.

In 2009, Tokopedia received seed funding from PT Indonusa Dwitama of IDR 2.

Tokopedia later attracted capital injections from venture capitalists including East Ventures, CyberAgent Ventures, NetPrice, and SoftBank Ventures Korea.

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In October 2014, Tokopedia became the first technology company in Southeast Asia to receive a US$100 million investment, led by Sequoia Capital and SoftBank Internet and Media Inc.

Tokopedia provides a customer-to-customer platform that is free to use for merchants and buyers.

Products listed on Tokopedia vary widely across at least 25 categories, ranging from food and beverages to beauty and fashion products, and more.

Tokopedia offers digital products such as credit, bill payments, voucher and ticket purchases, and others.

In 2018, Tokopedia launched Mitra Tokopedia to offer fintech solutions such as digital wallets, virtual credit cards, insurance, and more.

In 2019, Tokopedia launched a smart fulfilment service called TokoCabang, which helps sellers to expand their business across Indonesia.

Tokopedia Salam was launched not long after—a service that supports Sharia market needs in Indonesia by providing Umrah services.

Tokopedia suffered a data breach on 2 May 2020, when the personal information of 15 million users were hacked, including their gender, locations, usernames, full names, email addresses, phone numbers, and hashed passwords.

Since 2020, Tokopedia has engaged renowned artists and celebrities to be its brand ambassadors, such as K-pop idol groups BTS, Blackpink, and Twice, among others.