U2 3D is a 2008 American-produced 3D concert film featuring rock band U2 performing during the Vertigo Tour in 2006.
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U2 3D is a 2008 American-produced 3D concert film featuring rock band U2 performing during the Vertigo Tour in 2006.
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U2 3D won several awards, and its reception convinced some of the creators that the project marked a paradigm shift in filmmaking.
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U2 3D depicts a U2 concert in Buenos Aires during the band's Vertigo Tour.
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Pre-production for U2 3D officially started in early 2004, and the production was handled by 3ality Digital, a company formed from Schklair's Colbalt Entertainment and his partnership with the Modells and the Shapiros.
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U2 3D production featured the first 3D multiple-camera setup and was shot using every digital 3D camera and recording deck in existence.
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Post-production on U2 3D was led by editor Olivier Wicki who worked closely with Owens throughout the process; the two had previously collaborated on the "Original of the Species" music video.
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In October 2007, National Geographic Cinema Ventures, the entertainment division of the National Geographic Society, announced that U2 3D would be the division's first major international release.
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U2 3D was slated to be screened only in IMAX theaters, but the large increase in the number of digital 3D theaters following post-production prompted the filmmakers to expand the release to include those cinemas.
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Press release for the 2015 Spain re-release states that U2 3D has been licensed exclusively for theatrical release, and will not be distributed in television, internet, or other home video formats.
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U2 3D was praised by Variety for its straightforward concert footage, compared to the interviews and behind-the-scenes footage included in Rattle and Hum.
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Online magazine FilmSlash criticized The New York Times statement about U2 3D being the first IMAX art film, stating that some of the first IMAX titles were "experimental works of art".
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The Daily Telegraph favored Rattle and Hum over U2 3D and called U2's performance "unexciting", criticizing how "the cameras, not the band, are doing all the work".
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U2 3D was recognized favorably after its release, earning several awards.
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