UKTV Media Limited, simply known as UKTV, is a British multi-channel broadcaster, which, since 2019, has been wholly owned by BBC Studios, a commercial subsidiary of the BBC.
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UKTV's channels are available via a digital satellite or cable subscription in the UK and Ireland.
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UKTV channels have broadcast in 16:9 widescreen format since 31 January 2008, although some programmes originally made in 4:3 format are screened in the compromise 14:9 semi-letterbox format.
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The new graphics for the BBC and UKTV were both designed by the same company, Lambie-Nairn.
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In January 2003, UKTV launched a lifestyle channel for Freeview called UK Bright Ideas.
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In 2007, UKTV G2 was renamed 'Dave' and began broadcasting on Freeview, replacing UKTV Bright Ideas, seen as an experiment in branding for the network.
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On 11 June 2008, UKTV announced that it was beginning the process of rebranding its channels from generic, UKTV-prefixed names to individual and separate brands, after the successful launch of Dave.
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UKTV Drama became the crime drama channel Alibi, and a new general entertainment channel called Watch was launched.
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On 14 June 2011, UKTV announced it would be launching Really on Freeview channel 20 on 2 August 2011.
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UKTV announced on 18 March 2013 that it would reintroduce its company brand in celebration of its 21st year.
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In 2003, UKTV announced plans of an experiment which examined the effect of different break patterns on advertising.
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UKTV teamed up with a number of advertisers to measure the effect of reductions in advertising spots, programme trailers and the number of breaks overall.
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In February 2004, UKTV reduced the length of its ad breaks in a bid to retain viewers and attract advertisers after results of its research show that shorter breaks produce higher advertising recall levels.
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UKTV's move was similar to a solution suggested by PHD executive strategy director Louise Jones at 2003 Marketing Week TV United Conference, with a view to cleaning up breaks.
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UKTV's channels are available via satellite and cable in Ireland and the United Kingdom.
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The logo on the UKTV branded channels has now been replaced by a new design.
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UKTV said that this female skewing channel would be still targeted at a 25 to 44 age range but introduced a new logo for the free-to-air era which included the letter W in a slanted rectangle.
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On 15 October 2007, UKTV G2 rebranded as Dave, becoming the first in the network not to use UKTV or any UK branding.
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UKTV said the name of the channel was chosen because "everyone knows a bloke called Dave".
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UKTV Gold was relaunched as G O L D on the morning of 7 October 2008 as it transitioned exclusively to comedy programmes, with the entertainment programming moving to Watch .
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UKTV has had many former channels which have been replaced by others.
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UKTV People +1 was a Sky-exclusive timeshift service for UKTV People that launched on 12 January 2005.
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In October 2020, UKTV Media took over the licence of the Freeview channel CCXTV, a channel which had been set up by Ideal Shopping Direct Ltd as a sister channel to their Create and Craft shopping channel.
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UKTV announced on 29 July 2011 that they would be launching three new HD channels, Dave HD and Watch HD launched in October 2011, and Alibi HD launched in July 2012.
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