22 Facts About Whopper


Whopper is the signature hamburger and an associated product line sold by international fast food restaurant chain Burger King and its Australian franchise Hungry Jack's.

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The Whopper reverted to its previous size in 1987 when a new management team took over the company and reverted many of the changes initiated prior to 1985.

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In 2020, as part of a global advertising campaign showing the company's commitment to dropping all artificial preservatives, Burger King ran the "Moldy Whopper" ad showing a Whopper decomposing and rotting over a period of 34 days.

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The Moldy Whopper campaign reached a level of awareness 50 percent higher than Burger King's ad in the 2019 Super Bowl.

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Competitors such as McDonald's and Wendy's have attempted to create burgers similar to the Whopper, often nicknamed a Whopper Stopper during the development phase.

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The Angriest Whopper followed a similar sandwich, the A1 Halloween Whopper released for Halloween 2015, which was prepared with black-colored, smoke-flavored buns.

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The Angry Whopper was released with a viral marketing push created by Burger King's advertising agency at the time, Crispin Porter + Bogusky.

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The Angriest Whopper was pitched using advertising similar to trailers for movie sequels, with a movie trailer-style opening screen, shots of lava, a helicopter and flames.

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In October 2019, Hungry Jack's in Australia introduced the Rebel Whopper which contains a meat-free patty made from protein extracted from legumes, created in partnership with Australian company v2food.

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That same month the Plant-Based Whopper was introduced by Burger King outlets in China, but with a patty made by UK company The Vegetarian Butcher.

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The successful introduction of the Chicken Whopper was one of the few noted positive highlights of the company during negotiations for the sale of Burger King by its then owner Diageo to a group of investors led by the TPG Capital; Chicago-based consulting firm Technomic Inc President Ron Paul was quoted that he was encouraged by recent product changes at Burger King such as the new Chicken Whopper, but he said it was too early to tell whether the changes have been successful.

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One of the original slogans of the Whopper advertised by Burger King was There are 1024 ways to have a Whopper; the claim is based on an exponential function of whether the sandwich has the ingredient or not, represented by a binary number of 0 or 1, raised to the power of number of possible ingredients at the time, ten, thus 2 =1,024.

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Whopper has been at the center of several hoaxes and pranks from the company.

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The advertising program dubbed "Whopper Sacrifice", was stopped after a week when Facebook canceled the Whopper Sacrifice account as a violation of its user privacy policy.

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The company's final advertising campaign for the company was its "Whopper Lust" commercial which was a cross promotion with DirectTV.

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Several of CP+B's advertising programs for Burger King, including ones for the Whopper, drew criticism from groups for perceived cultural insensitivity or misogynistic themes within them.

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The Texican Whopper was an LTO version of the Whopper sold in Europe and was advertised with an ad that featured a pair of actors dressed as a cowboy and a lucha libre wrestler.

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However, major Russian broadcasters rejected the ad due to concerns over its possible insinuation that the Whopper was better than drugs, as red poppies are in the same plant family as the source of heroin.

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Whopper refused to comment of the veracity of the networks' claims, and instead posted the advertisement on its YouTube channel, eventually pulling it from that service as well.

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BK Whopper Bar is limited service concept created by Burger King in 2009.

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Whopper Bars are smaller footprint, specialized stores with a menu limited to the company's Whopper, crispy chicken sandwich and grilled chicken sandwich sandwiches; drinks; and desserts.

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Additionally, a customization section allows the customer to have a personalized Whopper made with ingredients such as jalapeno peppers, steak sauce or blue cheese.

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