Burger King is an American-based multinational chain of hamburger fast food restaurants.
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39 Facts About Burger King
2.
In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky, which completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence.
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3.
Burger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products.
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4.
Conversely, Burger King has introduced many products which failed to catch hold in the marketplace.
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5.
Burger King has historically used several variations of franchising to expand its operations.
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6.
Predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King.
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7.
The most prominent change came in 1978 when Burger King hired McDonald's executive Donald N Smith to help revamp the company.
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9.
The falling value of Burger King eventually led to TPG and its partners divesting their interest in the chain in a US$3.
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10.
In 2019, Burger King reported that it planned to close up to 250 low-volume locations per year, with closures coming into effect in 2020.
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11.
In February 2021, Burger King began testing a customer loyalty rewards program called "Royal Perks" in Los Angeles, Miami, New York City, New Jersey and Long Island, New York.
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12.
In March 2022, Burger King suspended all its corporate support, including operations, marketing, supply chain, investments and expansion in Russia in response to the 2022 Russian invasion of Ukraine.
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13.
However, the International Consortium of Investigative Journalism revealed that Burger King retained its stake in the Russian franchises through an offshore joint venture with the Russian state-owned VTB Bank and a Ukrainian investment firm linked to corrupt deals with Ukraine's former pro-Russian leader.
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14.
In North America, Burger King Corporation is responsible for licensing operators and administering of stores.
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15.
Burger King develops new products and deploys them after presenting them to its franchises for approval per a 2010 agreement between itself and the franchise ownership groups.
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16.
Burger King has limited approval over franchise operations such as minimum hours of operation and promotional pricing.
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17.
Additionally, Burger King designates approved vendors and distributors while ensuring safety standards at the productions facilities of its vendors.
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18.
Burger King is headquartered in a nine-story office tower by the Miami International Airport in unincorporated Miami-Dade County, Florida.
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19.
When Burger King Corporation began franchising in 1959, it used a regional model where franchisees purchased the right to open stores within a geographic region.
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20.
The failure of AmeriKing deeply affected the value of Burger King, and put negotiations between Diageo and the TPC Capital-led group on hold.
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21.
In each of these regions, Burger King has established several subsidiaries to develop strategic partnerships and alliances to expand into new territories.
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22.
Over a 10-year period starting in 2008, Burger King predicted 80 percent of its market share would be driven by foreign expansion, particularly in the Asia-Pacific and Indian subcontinent regional markets.
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24.
Burger King has been involved in several legal disputes and cases, as both plaintiff and defendant, in the years since its founding in 1954.
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26.
On March 8, 2021, Burger King was criticized for their International Women's Day marketing campaign, after a tweet from Burger King UK stated, "Women belong in the kitchen.
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27.
Burger King UK followed up, stating "We're on a mission to change the gender ratio in the restaurant industry.
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28.
Burger King has two in-house national charitable organizations and programs.
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29.
Since its inception, the Whopper has become synonymous with Burger King and has become the focus of much of its advertising.
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31.
In 2019, Burger King released an "Impossible Whopper" burger, a vegetarian burger using a plant-based patty from Impossible Foods.
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32.
In February 2020, Burger King accounted that it will remove artificial preservatives, colors, and flavors from the Whopper by the end of 2020.
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33.
Burger King would stay with that format for the next 40 years until Burger King began developing a variable speed broiler that could handle multiple items with different cooking rates and times.
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34.
Since its foundation in 1954, Burger King has employed varied advertising programs, both successful and unsuccessful.
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35.
Burger King introduced the first attack ad in the fast food industry with a pre-teen Sarah Michelle Gellar in 1981.
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36.
Burger King was a pioneer in the advertising practice known as the "product tie-in", with a successful partnership with George Lucas' Lucasfilm, Ltd.
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37.
In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as Aladdin, Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995).
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38.
In recent years, Burger King has turned to trolling fast food rival McDonald's with their advertising strategy.
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39.
Burger King's tactics have included LOLA MullenLowe's "Scary Clown Night" which offered a free Whopper to anyone dressed as a clown on Halloween; FCB New York's Whopper Detour initiative, which encouraged mobile app users to go to a nearby McDonald's in order to unlock a 1-center Whopper; and Ingo's "The Not Big Macs" menu, which poked fun at McDonald's recent loss of the Big Mac trademark in the EU.
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