Also, in 1972, Wendy's aired its first TV commercials that were only broadcast locally in Ohio.
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Also, in 1972, Wendy's aired its first TV commercials that were only broadcast locally in Ohio.
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In March 1978, Wendy's opened its 1000th restaurant in Springfield, Tennessee.
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Wendy's entered the Asian market by opening its first restaurants in Japan in 1980, in Hong Kong in 1982, and in the Philippines and Singapore in 1983.
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In 1988, Wendy's expanded its bar to a full-blown buffet called the Superbar for $2.
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In 1989, Wendy's opened its first restaurant in Greece at Syntagma Square being the first foreign fast-food chain in the country.
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In 1998, Wendy's pulled out of South Korea by closing all its 15 restaurants and in 2000 exited from the UK, Argentina, and Hong Kong.
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Wendy's signed a franchise agreement to re-enter the Singapore market in 2009, though that agreement was short-lived; in April 2015, Wendy's ceased operation in the country and closed all the restaurants.
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In 2013, Wendy's opened the first restaurant in Georgia and made a deal to open 25 restaurants in Georgia and the Republic of Azerbaijan.
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In October 2019, Wendy's announced that it was returning to the UK market, which it had served from 1980 to 1986, then again from 1992 to 2000.
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In January 2021, Wendy's announced that after the bankruptcy of franchisee NPC Quality Burgers Inc, half of NPC's outlets would be bought by Flynn Restaurant.
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Originally, Wendy's had only two kinds of chicken sandwiches, fried and grilled.
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In 1988, Wendy's was the first fast-food chain to create a single-price-point "value menu" where all items listed on that menu were priced exclusively at 99¢.
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Wendy's served breakfast beginning in 1985, but that endeavor proved unsuccessful.
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In mid-2007, Wendy's started serving breakfast again in its U S and some Canadian locations.
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In January 2016, Wendy's announced a transition plan to serve only cage-free eggs by 2020 in all U S and Canadian locations that serve breakfast.
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In September 2019, Wendy's announced it would launch a nationwide breakfast menu in March 2020, including a breakfast version of its Baconator, a Frosty-inspired coffee drink, and a honey butter chicken biscuit.
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