12 Facts About WLWT

WLWT is a television station in Cincinnati, Ohio, United States, affiliated with NBC and owned by Hearst Television.

WLWT was established by the Crosley Broadcasting Corporation, owners of WLW, one of the United States' most powerful radio stations.

WLWT later affiliated exclusively with NBC in 1949, after WKRC-TV and WCPO-TV signed on during that year.

WLWT was reassigned to channel 5, as the previous channel 4 allocation was shifted north to Columbus and given to sister station WLWC, which began operations in April 1949.

In 1957, WLWT became the first station in the Cincinnati market to begin color television broadcasts.

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WLWT was the next to last to be sold, going to Multimedia, Inc in March 1976.

WLWT briefly aired UPN programming as a secondary affiliation during the early morning hours on weekends at certain points in 1998, after that netlet was displaced from its previous affiliate WSTR-TV by The WB.

The expected lower ratings in a late night time slot on WLWT saw UPN capitulate and affiliate with former WB affiliate WBQC-CA in September 1998 as the network expanded to a ten-hour schedule that month which would have likely saw program rejections from WLWT due to lack of schedule room.

In June 1999, WLWT moved its studios from Crosley Square to the Mount Auburn neighborhood, in a building that once served as the corporate headquarters of WKRC-TV's founding owners Taft Broadcasting.

In June 2007, WLWT announced that it would partner with WLW to provide news and weather for the radio station.

Also calling games on WLWT were Ken Wilson, Charlie Jones, Bill Brown, Ray Lane, Johnny Bench, and Joe Morgan.

WLWT would carry most regular-season Bengals games through NBC's contracts with the AFL and the National Football League through the end of the 1997 season, when NBC lost its broadcast rights to the American Football Conference to CBS.